The Times to sponsor Sky Sports News at Ten

The Times, the News International-owned newspaper, is to sponsor the 'Sky Sports News at Ten' from tomorrow (6 April) in a bid to showcase the breadth of its sports coverage.

The Times: to sponsor Sky Sports News at Ten until the autumn
The Times: to sponsor Sky Sports News at Ten until the autumn

The sponsorship will run until the autumn and The Times' idents around the hour-long programme will seek to demonstrate the different sports featured in the paper, starting with football and rugby.

Spots for cricket, tennis, Formula 1 and athletics will also be broadcast over the course of the campaign.

The Times prides itself on its sports coverage and has won seven awards for its coverage in 2012, including Sports Newspaper of the Year at the Sports Journalists' Association awards and Sports Journalist of the Year at the Press Awards.

Suzi Watford, marketing director, The Times and The Sunday Times, said: "This campaign will demonstrate our commitment and passion for sports journalism. The range of awards The Times has won so far this year shows that we are clearly the UK's superior newspaper in terms of world-class sports coverage."

'Sky Sports News at Ten' is the sports news channel's daily round-up of news and features highlights footage, as well as interviews with sportsmen, managers and coaches.

At the end of last month, News International (NI) appointed the Bartle Bogle Hegarty partner Nick Stringer as its director of marketing communications. He will report to the chief marketing officer, Katie Vanneck-Smith.

Stringer takes the key role at NI as it reaches the final stages of a pitch for its £28m advertising business.

Follow Maisie McCabe on Twitter @MaisieMcCabe


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Smith replaces Weston at Clear Channel

Smith replaces Weston at Clear Channel

Clear Channel has hired Mark Smith, the planning operations director at Kinetic, in the new role of agency director, replacing Ged Weston, who is joining Eye Airports as sales director.

Share
Advertisers and agencies get ready for The X Factor

Advertisers and agencies get ready for The X Factor

With the public so interested in the judges, is the new series destined to be a success with brands, Maisie McCabe asks.

Share
Media business rankings

Media business rankings

22 August: Starcom MediaVest Group lands P&O Ferries, Arena scoops Merck and Havas Media captures Penguin Random House.

Share

Get news by email