The Times to sponsor Sky Sports News at Ten

The Times, the News International-owned newspaper, is to sponsor the 'Sky Sports News at Ten' from tomorrow (6 April) in a bid to showcase the breadth of its sports coverage.

The Times: to sponsor Sky Sports News at Ten until the autumn
The Times: to sponsor Sky Sports News at Ten until the autumn

The sponsorship will run until the autumn and The Times' idents around the hour-long programme will seek to demonstrate the different sports featured in the paper, starting with football and rugby.

Spots for cricket, tennis, Formula 1 and athletics will also be broadcast over the course of the campaign.

The Times prides itself on its sports coverage and has won seven awards for its coverage in 2012, including Sports Newspaper of the Year at the Sports Journalists' Association awards and Sports Journalist of the Year at the Press Awards.

Suzi Watford, marketing director, The Times and The Sunday Times, said: "This campaign will demonstrate our commitment and passion for sports journalism. The range of awards The Times has won so far this year shows that we are clearly the UK's superior newspaper in terms of world-class sports coverage."

'Sky Sports News at Ten' is the sports news channel's daily round-up of news and features highlights footage, as well as interviews with sportsmen, managers and coaches.

At the end of last month, News International (NI) appointed the Bartle Bogle Hegarty partner Nick Stringer as its director of marketing communications. He will report to the chief marketing officer, Katie Vanneck-Smith.

Stringer takes the key role at NI as it reaches the final stages of a pitch for its £28m advertising business.

Follow Maisie McCabe on Twitter @MaisieMcCabe


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

My Media Week: Barnaby Rothwell

My Media Week: Barnaby Rothwell

This week, Barnaby Rothwell, promotions director, UK & EMEA at Disneymedia+, focuses on a major collaboration with Sky and Pixar, the ongoing 'Star Wars Rebels' promotion and sorting wedding pics

Share
Hotpoint sponsors Good Food Channel

Hotpoint sponsors Good Food Channel

Hotpoint Appliances is sponsoring the Good Food Channel's World of Flavour strand in a six-figure deal, with idents running until September next year.

Share
Media Owners take games into their own hands

Media Owners take games into their own hands

A new generation of gamers is sharing and viewing content in ways that have caught the attention of media owners. But can they harness these trends to grow their businesses? Jason Kingsley OBE, chief executive of games maker Rebellion shares his thoughts.

Share

Get news by email