RAB readies 'major customer initiatives' for 20th celebration

The Radio Advertising Bureau (RAB), the marketing body for commercial radio, is to celebrate its 20th birthday in May with an event at the British Museum presented by David Mellor, the former secretary of state.

Simon Redican: managing director of the RAB
Simon Redican: managing director of the RAB

Mellor, who was secretary of state for national heritage in 1992 and is now a presenter on Global Radio's Classic FM, will give the keynote speech, examining how media has changed over the past 20 years and why radio is still popular.

A full line up is yet to be announced but a spokesman for the RAB said there would be a series of "concise presentations" from industry figureheads as well as the launch of two new initiatives designed to help advertisers and agencies get the most out of radio.

The RAB launched in May 1992 as a cross-industry push to champion the use of radio as an advertising platform with original board members: Neil Robinson from Metro Radio Group; Richard Eyre of Capital; Tim Schoonmaker of EMAP; Jimmy Gordon of Scottish Radio; David Bagley of Midlands Radio; and Rory McLeod from Southern Radio.

Simon Redican, managing director of the RAB, said: "With record audiences, revenues booming and technical advances like RadioPlayer, it's a great time to celebrate 20 years of radio innovation and honour the rich heritage of the RAB.

"The two new major customer initiatives that we will launch at the event are in the very best traditions of the RAB."

The invitation-only event will be held at the British Museum between 8.30am and 11.00am on Wednesday 23 May 23.

Follow Maisie McCabe on Twitter @MaisieMcCabe

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email