CityAM to up distribution by 30% to around 130,000 copies

CityAM, the free business paper, is to ramp up its distribution by 30%, to around 130,000 copies, to increase its footprint in Kent, Surrey and parts of south London.

CityAM: prepares to boost production by 30%
CityAM: prepares to boost production by 30%

Senior executives from CityAM are visiting media agencies to gauge potential advertiser response to the extra copies, which will also include a small increase in its advertising rates.

The expanded distribution is set to be introduced at the start of May, and will also involve increasing its distribution in south London.

According to Audit Bureau of Circulations (ABCs), CityAM's latest distribution was 98,573 in February. It will now increase this to around 130,000.

The business paper is currently distributed in 47 stations in Surrey and 20 in Kent. But this will be upped significantly because of the increase in distribution.

CityAM's readership is made up of professionals in the City, Canary Wharf and other high business concentration areas. Its advertisers tend to be high-end advertisers.

This week the paper introduces a modest redesign to its pages.

Describing the redesign, Jens Torpe, CityAM chief executive said they were modest and that "most of the readers wouldn’t notice them."

In the past, CityAM has considered launching in a number of other cities across Britain, but has yet to do so.

Follow John Reynolds on Twitter @johnreynolds10

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch: Marks & Spencer's latest food ad

Watch: Marks & Spencer's latest food ad

Marks & Spencer is releasing a TV ad for its food range as part of a dual-pronged autumn campaign that will also push the retailer's clothes.

Share
The X Factor returns with highest launch audience since 2011

The X Factor returns with highest launch audience since 2011

The 11th UK series of 'The X Factor' launched to a peak audience of 10.6 million, the highest for three years, according to unofficial overnight figures.

Share
Former FT chief executive Rona Fairhead hired as BBC Trust chairman

Former FT chief executive Rona Fairhead hired as BBC Trust chairman

Rona Fairhead, the former chairman and chief executive of the Financial Times Group, is set to become the next BBC Trust chairman.

Share

Get news by email