The Sun on Sunday loses around 1m in sales since launch

The Sun on Sunday has lost around one million in sales since its launch five weeks ago, according to unofficial figures from rival newspapers.

The Sun on Sunday: unofficial reports claim a drop in sales
The Sun on Sunday: unofficial reports claim a drop in sales

Early estimates suggest that the Sun on Sunday reported sales of 2.22 million in its fifth week (March 25), compared to its debut sales of 3.22 million.

Publisher News International would have been expecting a drop off in sales, partly because its marketing support behind the 50p Sun on Sunday has dropped off since launch.

The Sun on Sunday's first full month's audit will be for the month of March and published on April 11.

It is expected to publish a debut ABC (Audit Bureau of Circulations) figure of 2.43 million.

Early estimates across the rest of the mid-market and tabloid market for last week include the Mail on Sunday remaining about level week-on-week with sales of 1.8 million.

The Mail on Sunday has bared up well since the arrival of The Sun on Sunday. Its circulation before the launch of The Sun on Sunday was 1.88 million, according to ABC.

Richard Desmond's Daily Star Sunday, also priced at 50p, is thought to have recorded sales of 467.000, down from 480,000 the previous week.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Pre-tax profits fall by 90% at UTV

Pre-tax profits fall by 90% at UTV

UTV Media has reported a fall in pre-tax profits of 90 per cent for the first half of 2015.

Share
Why publishers' brand strategy must be fluid and flexible

Why publishers' brand strategy must be fluid and flexible

Jerry Wright, the chief executive of ABC, warns not to place too much faith in false dawns or recent sunsets in the publishing sector.

Share
The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?

The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?

Think of a world where Facebook knows where you are, where your next meeting is, and how long it'll take you to get there, imagines Mindshare's head of mobile.

Share

Get news by email