Brands line up for 1960s ad break in 'Mad Men'

Ads from the 1960s for brands such as American Airlines and the Milk Marketing Forum have been dug up for the launch of the fifth series of 'Mad Men' on Sky Atlantic this evening.

An American Airlines ad called "firsts", which plays on the airline's innovation, and an ad promoting milk that stars the "pinta man" gymnast, will be among the classic ads broadcast during the two episodes of 'Mad Men', which start at 9pm.

The American Airways ad, bought by Universal McCann Manchester, highlights that the airline was the first to market with a number of innovations, including a stewardess college, accepting credit and a computerised check in.

Steve Davis, marketing director, EMEA, American Airlines, said: "This initiative provides an opportunity to showcase our historical advertising, which is then a great segue into the present day with our Kevin Spacey/Individual campaign currently on air."

The Milk Marketing Forum ad features "pinta man" bouncing on a trampoline, while the voiceover says he is "superbly fit, helped by the milk he drinks – a pinta day at least".

Sandy Wilkie, chairman of the Milk Marketing Forum, said: "Whether it's 'drinka pinta milka day', 'Accrington Stanley', or the current 'make mine milk' moustache campaign, families have been inspired to make milk part of their diet for decades by some of the most iconic generic advertising in history.

"The warmth the public show to these adverts highlights how important it is that the milk industry continues to get behind campaigns that keep the white stuff in the hearts and minds of the Great British public."

Campaign revealed earlier this month that BSkyB's ad sales house Sky Media was planning to celebrate the new series of the 1960s Madison Avenue-based drama by broadcasting 1960s ads during the ad breaks of the show.

Other "vintage" ads believed to be in the breaks include the Fairy liquid spot featuring Nanette Newman and Leslie Ash, as well as ads for Cadbury's Milk Tray, Tetley, Citroën and Kit Kat.

Follow Maisie McCabe on Twitter @MaisieMcCabe

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Newspaper ABCs: Digital figures for August 2014

Newspaper ABCs: Digital figures for August 2014

Mail Online continues to lead the websites for the UK's national newspapers, with more than 113 million unique browsers in August, the biggest risers year on year are sites for the Metro (175%) and the Mirror (99%).

Share
Trinity Mirror's Wildman poaches Yahoo's Piers North

Trinity Mirror's Wildman poaches Yahoo's Piers North

Trinity Mirror has poached Piers North from Yahoo to take the new role of digital strategy director at the national and regional newspaper publisher.

Share
Starcom MediaVest appoints Sue Frogley as global commercial director

Starcom MediaVest appoints Sue Frogley as global commercial director

Starcom MediaVest Group has appointed Sue Frogley to the newly created role of global commercial director.

Share

Get news by email