Evening Standard appoints MediaEquals to Olympic brief

The London Evening Standard has appointed MediaEquals to exclusively auction off its print and digital media advertising around the London Olympics.

Evening Standard: appoints MediaEquals
Evening Standard: appoints MediaEquals

The appointment of MediaEquals forms part of the paper's planned Olympic bonanza, which included auctioning off premium advertising slots and planning to up its print run by 150,000 to 850,000 copies.

MediaEquals previously managed the sale of outdoor media for the Olympics.

The Evening Standard's appointment of MediaEquals marks the fist time any premium press has been auctioned in this way.

MediaEquals will sell a range of advertising propositions, including cover wraps, supplements and online specials.

John O'Donnell, group commercial director of the Evening Standard, said: "We are very excited to be working together on what we believe to be the first time any newspaper has decided to auction premium media, anywhere."

The title is hoping to get a head start on other newspapers by auctioning off a number of commercial packages.

Currently, the London Evening Standard publishes on average one cover wrap a month, but executives are hoping to lift this quota significantly during the Olympics.

Details over who will be able to bid on packages are still being finalised though it is expected that, due to the amount of media available, it will be a more open process than was the case with, for example, the outdoor packages, where London 2012 sponsors such as McDonalds, Coca-Cola and Cadbury got the first chance to bid.

Follow John Reynolds on Twitter @johnreynolds10

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Zeebox app rebrands as Beamly with ambitions to be a social network for TV

Zeebox app rebrands as Beamly with ambitions to be a social network for TV

Zeebox, the second-screen TV app part-owned by BSkyB, has relaunched as Beamly in an attempt to become less tech-focused and more social.

Share
Claudine Collins and Bruce Daisley to lead Media Week Awards 2014

Claudine Collins and Bruce Daisley to lead Media Week Awards 2014

Claudine Collins, managing director of MediaCom, and Bruce Daisley, managing director of Twitter UK, will take centre stage at the industry's biggest night of the year, as co-chairs of the Media Week Awards 2014.

Share
Bauer Media restructures sales team around agencies

Bauer Media restructures sales team around agencies

Bauer Media UK, home to brands including heat, Grazia, Empire, Magic and Absolute Radio, has restructured its commercial operation away from platform led sales into teams focused around clients and agency relationships.

Share

Get news by email