Evening Standard appoints MediaEquals to Olympic brief

The London Evening Standard has appointed MediaEquals to exclusively auction off its print and digital media advertising around the London Olympics.

Evening Standard: appoints MediaEquals
Evening Standard: appoints MediaEquals

The appointment of MediaEquals forms part of the paper's planned Olympic bonanza, which included auctioning off premium advertising slots and planning to up its print run by 150,000 to 850,000 copies.

MediaEquals previously managed the sale of outdoor media for the Olympics.

The Evening Standard's appointment of MediaEquals marks the fist time any premium press has been auctioned in this way.

MediaEquals will sell a range of advertising propositions, including cover wraps, supplements and online specials.

John O'Donnell, group commercial director of the Evening Standard, said: "We are very excited to be working together on what we believe to be the first time any newspaper has decided to auction premium media, anywhere."

The title is hoping to get a head start on other newspapers by auctioning off a number of commercial packages.

Currently, the London Evening Standard publishes on average one cover wrap a month, but executives are hoping to lift this quota significantly during the Olympics.

Details over who will be able to bid on packages are still being finalised though it is expected that, due to the amount of media available, it will be a more open process than was the case with, for example, the outdoor packages, where London 2012 sponsors such as McDonalds, Coca-Cola and Cadbury got the first chance to bid.

Follow John Reynolds on Twitter @johnreynolds10

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Telegraph Media Group posts a pre-tax profit of £45.7m

Telegraph Media Group posts a pre-tax profit of £45.7m

The Telegraph Media Group has reported pre-tax profit of £45.7 million for the 52 weeks to 28th December 2014, down from £57 million the year before.

Share
Campaign Viral Chat: Pizza Hut spoof takes top spot

Campaign Viral Chat: Pizza Hut spoof takes top spot

Pizza Hut's spoof selfie stick warning video has taken the top spot in this week's chart.

Share
Paddy Power calls on Sepp Blatter to 'f**k off already'

Paddy Power calls on Sepp Blatter to 'f**k off already'

Paddy Power has taken out an ad in today's Daily Star calling for Sepp Blatter to "f**k off already", following this week's Fifa bribery arrests.

Share

Get news by email