LoveFilm's streaming service overtakes rentals

Lovefilm's streaming service has overtaken its DVD and BlueRay disc rentals for the first time, as its subscribers are watching more films and TV shows over the internet than ever before.

LoveFilm: postal rentals trails streaming service
LoveFilm: postal rentals trails streaming service

The Amazon-owned movie service has revealed that the number of films and TV episodes streamed online through internet-connected devices, exceeded the number of DVDs, Blu-rays and games rented by over 20%, in February this year.

LoveFilm, which launched its streaming service in 2009 and rebranded its to LoveFilm Instant in December last year, said the number of titles being watched online in February has grown 400% year on year.

It launched its first ad campaign, promoting its streaming offering at the end of last year. Previous advertising had been based around its physical DVD offering.  

It said that its rental business had also grown, up 25% from the same period a year ago.

It did not reveal how many titles where streamed or rented or how many of its two million subscribers have opted for LoveFilm instant, without the rental package.

The news that LoveFilm’s main business has shifted from rentals to streaming comes shortly after the Competition Commission announced that LoveFilm, along with Netflix, was being drawn into its investigation into BSkyB’s alleged dominance of the pay-TV market.

The commission sited LoveFilm’s entry into movie streaming as one of the "developments in the market" which lead to it extending the deadline of the probe.

Yesterday, Sky revealed details of its new pay-as-you-go internet TV service, Now TV, which will launch later this year, posing further completion for LoveFilm and Netflix.

Follow Sarah Shearman on Twitter @Shearmans

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Daily Mirror publishes its own tits on Page 3

Daily Mirror publishes its own tits on Page 3

The Daily Mirror is responding to the publicity around its rival The Sun's Page 3 by publishing a "montage" of tits tomorrow.

Share
MailOnline posts record 199.4m global monthly browsers

MailOnline posts record 199.4m global monthly browsers

Monthly visitors to MailOnline, the world's biggest English-language newsbrand, hit new highs of 199.4 million browsers in December 2014, according to figures from the Audit Bureau of Circulations.

Share
John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role

John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role

John Brown Media, the content marketing agency, has appointed Rebekah Billingsley to the newly created role of head of digital and content strategy.

Share

Get news by email