FitFlop appoints Walker Media to estimated £1.2m media account

FitFlop, the footwear brand, has appointed Walker Media, the M&C Saatchi-owned media agency, to its media planning and buying account after a competitive pitch.

FitFlop: footwear brand appoints Walker Media to its media account
FitFlop: footwear brand appoints Walker Media to its media account

FitFlop spent £602,000 on media during 2011, according to figures from Ebiquity.

However, it is understood that the brand is planning to spend £1.2m on media over the next year.

FitFlop's previous media agency was Total Media. The brand's media spend is generally split between press and outdoor and its creative work is designed in house.

Walker Media won the pitch after presenting its plans to launch the FitFlop Spring-Summer 2012 collection under the positioning, ‘Wear The Shoes, Rule The World', in a bid to emphasise the brand's emphasis on "comfort and enablement".

Nicki Hare, vice-chairman at Walker Media, said: "We are thrilled to be partnering FitFlop at such an important stage of their development. There is a great cultural fit between the two companies.

"We have worked really closely together to ensure we showcase their wonderful spring-summer range at its best."

Yesterday (20 March), M&C Saatchi reported a 22% year-on-year rise in revenue to £153.1m and pre-tax profits doubled to £16m. M&C Saatchi said in its results that Walker Media had a "healthy new business pipeline".

Last month, Walker Media completed a restructure of its business, following the loss of the Barclays account, and combined its digital display and TV-buying teams, promoting digital strategist Clive Record to the position of head of screen.

Follow Maisie McCabe on Twitter @MaisieMcCabe


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

PHD co-founder Jonathan Durden reflects 25 years on

PHD co-founder Jonathan Durden reflects 25 years on

Who knew that a global phenomenon could be spawned from such humble beginnings? PHD co-founder Jonathan Durden takes a trip down memory lane.

Share
Friday's lesson? We should all be more unprofessional

Friday's lesson? We should all be more unprofessional

What kind of time is 18:05 to you? Home time? Carry on working time? Bloody big glass of wine time? At Brand Republic we know it's often time to recoup, when the day's meetings are over and you can catch up on the most important developments of the day. Our 18:05 digest brings you the five things you need to know at the end of every day. Whether it's the top news stories, what's trending on social, what the wider media is saying or irreverent inspiration for your journey home - we've got it covered. And don't worry, we'll keep it short.

Share
#MediaWeek30 set for bumper issue and party on 29 April

#MediaWeek30 set for bumper issue and party on 29 April

Media Week's 30th celebrations are taking shape, offering the chance for the UK's vibrant commercial media businesses to get involved.

Share

Get news by email