Sky names its internet television platform Now TV

Sky has announced that its internet television service will be called Now TV and will launch later this year.

Sky: unveils Now TV service
Sky: unveils Now TV service

The service will be available through a series of internet devices and will "provide instant access to some of Sky's most popular content, including hundreds of films from Sky Movies," according to the broadcaster.

Jeremy Darroch, chief executive of BSkyB, said: "The launch of a second brand is an exciting opportunity for us and the rationale is very simple. Having two brands will allow us to meet the needs and preferences of different customer segments more effectively.

"Because Now TV will also be 'powered by Sky', customers will still know that it will give them the best, exclusive content and a high quality experience, from a provider they can trust.

"Either way, we believe we can offer even more customers a product that’s just right for them."

The service will require no contract and will work on a pay as you basis with customers able to pay monthly or for individual programmes.

Darroch said: "As the quality of the TV experience over broadband has improved, people have become more willing to consume content in different ways.

"That presents a great opportunity to distribute our programmes, which wasn't there even a year or two ago.

"With the long-awaited explosion of connected devices now upon us, this opportunity is only going to grow. And it's something we believe is highly complementary to our existing service."

He said that Now TV is looking to target the 13 million homes that are not signed up to a pay TV service.

Sky Movies will be available from launch and content will later include sport and entertainment.

The service will be available across a wide range of connected devices, including PCs, Macs, laptops, tablets, mobile phones, games consoles and internet-connected TVs.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Banner ads at 20: why don't people want their faces on elves?

Banner ads at 20: why don't people want their faces on elves?

Graeme Noble, the executive creative director at TMW, reflects on 20 years of digital.

Share
WPP posts 3 per cent rise in third-quarter revenue

WPP posts 3 per cent rise in third-quarter revenue

WPP's third-quarter revenues rose 3.1 per cent to £2.8 billion, according to the company's trading report.

Share
Channel 4 expands interactive ads to mobile

Channel 4 expands interactive ads to mobile

Channel 4 has expanded its interactive ad formats to tablet and mobile devices.

Share

Get news by email