Zeebox to introduce voting payments feature

Zeebox, the social TV app, is to enable its users to purchase and cast real-time votes in TV shows, in a bid to provide additional revenue streams for broadcasters.

Zeebox: to enable users to buy and cast real-time votes on reality TV shows
Zeebox: to enable users to buy and cast real-time votes on reality TV shows

It has struck a partnership with Mobile Interactive Group (MIG) to integrate its social payments voting platform Engage into the Zeebox app, which currently enables TV viewers to interact and chat via Facebook and Twitter, access TV programme information, and buy what they see on screen.

Users will be able to make payments using the technology to cast votes on reality TV shows. No deals have yet been struck with any broadcasters to use the voting system .

The technology behind the voting platform is similar to that used by MIG to create a Facebook voting app, which was used last year by Channel 5's 'Big Brother'.

Zeebox launched in the UK last year. In January this year, Sky signed a deal reportedly worth $15m (£9.8m) that included the pay-TV company taking a 10% stake in Zeebox, taking on ad sales via Sky Media, and giving Sky the rights to incorporate Zeebox's IP into its own apps.

Follow Sarah Shearman on Twitter @Shearmans


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Pre-tax profits fall by 90% at UTV

Pre-tax profits fall by 90% at UTV

UTV Media has reported a fall in pre-tax profits of 90 per cent for the first half of 2015.

Share
Why publishers' brand strategy must be fluid and flexible

Why publishers' brand strategy must be fluid and flexible

Jerry Wright, the chief executive of ABC, warns not to place too much faith in false dawns or recent sunsets in the publishing sector.

Share
The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?

The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?

Think of a world where Facebook knows where you are, where your next meeting is, and how long it'll take you to get there, imagines Mindshare's head of mobile.

Share

Get news by email