NSPCC names Mike Parker as marketing chief

Children's charity the NSPCC has hired ex-Channel 4 sales strategist Mike Parker as interim fundraising director to lead its consumer-facing marketing activity.

Mike Parker: joining NSPCC as marketing director
Mike Parker: joining NSPCC as marketing director

Parker, who takes up his role this week, replaces Paul Amadi, who left to become director of funding at Diabetes UK. While Amadi was at the NSPCC, the charity led a series of marketing drives focusing on its ChildLine helpline service.

The appointment comes as the NSPCC gears up for an adult-focused campaign, encouraging people concerned about the safety or welfare of children to contact the charity.

Parker left C4 last year after a 20-year tenure there. He became the broadcaster’s head of strategic sales and commercial marketing in 2000.

The NSPCC spends about £4m a year on advertising. It recently moved away from campaigns based on ‘shock tactics’ to encourage consumers to engage with the brand.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Blackett and Viner named among Radio 4 Woman's Hour Power List

Blackett and Viner named among Radio 4 Woman's Hour Power List

BBC Radio 4's Woman's Hour has named Karen Blackett, the UK chief executive of MediaCom, to its Power List of top 10 influencers.

Share
London Evening Standard reports £1.4m trading profit

London Evening Standard reports £1.4m trading profit

The London Evening Standard, the capital's free evening news brand, has posted its third consecutive year of profit, to £1.4 million, greeted by its chief executive as "something to be celebrated".

Share
UKTV's Alibi launches rebrand with giant skull on London South Bank

UKTV's Alibi launches rebrand with giant skull on London South Bank

Alibi, the UKTV pay TV crime channel, is promoting its rebrand with a two-metre high replica of a human skull, which appeared this morning on London's South Bank.

Share

Get news by email