NSPCC names Mike Parker as marketing chief

Children's charity the NSPCC has hired ex-Channel 4 sales strategist Mike Parker as interim fundraising director to lead its consumer-facing marketing activity.

Mike Parker: joining NSPCC as marketing director
Mike Parker: joining NSPCC as marketing director

Parker, who takes up his role this week, replaces Paul Amadi, who left to become director of funding at Diabetes UK. While Amadi was at the NSPCC, the charity led a series of marketing drives focusing on its ChildLine helpline service.

The appointment comes as the NSPCC gears up for an adult-focused campaign, encouraging people concerned about the safety or welfare of children to contact the charity.

Parker left C4 last year after a 20-year tenure there. He became the broadcaster’s head of strategic sales and commercial marketing in 2000.

The NSPCC spends about £4m a year on advertising. It recently moved away from campaigns based on ‘shock tactics’ to encourage consumers to engage with the brand.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Campaign Big Awards: video

Campaign Big Awards: video

Abbott Mead Vickers BBDO's Ian Pearman and Forsman & Bodenfors' Björn Engström reflect on a successful night at the Campaign Big Awards on Wednesday evening.

Share
GMG chief Andrew Miller calls on 'dominant' BBC to share content with competitors

GMG chief Andrew Miller calls on 'dominant' BBC to share content with competitors

Andrew Miller, the chief executive of Guardian Media Group, has urged the BBC to allow newspapers access to raw news feeds and to tap into its back catalogue.

Share
Media Week Awards 2014 celebrates outstanding talent and creativity

Media Week Awards 2014 celebrates outstanding talent and creativity

The UK's vibrant commercial media sector celebrated the year's best work at the Media Week Awards last night, attended by 1,400 executives from agencies, media owners, advertisers and production companies.

Share

Get news by email