Channel 4 looks to Dubai after securing four-year horseracing deal

Channel 4 has secured a deal to broadcast British horseracing exclusively on terrestrial TV for four years from 2013 and is in discussions with Dubai to sponsor its coverage.

Horseracing coverage: Channel 4 secures four-year exclusive terrestrial TV deal
Horseracing coverage: Channel 4 secures four-year exclusive terrestrial TV deal

Horseracing coverage is currently split between the commercial channel, which broadcasts coverage 80 days a year, and the BBC, which owns the rights to big races such as the John Smith's Grand National.

Dubai is the existing sponsor of Channel 4's coverage in a two-year deal that expires on 31 December, mirroring Channel 4's current deal with horseracing's rights holders.

According to Racing UK, a range of broadcasters were involved in "a highly competitive bidding process". However, a Channel 4 spokeswoman claimed reports that the four-year deal was worth between £15m and £20m, "were wildly off the mark".

The new deal gives Channel 4 90 days of coverage a year and the ability to broadcast every day of big meetings such as the Grand National and Royal Ascot, and the finale of flat racing's Qipco British Champions Series.

Jamie Aitchison, Channel 4's sports editor, said: "This is an opportunity for us to work together [with the horseracing industry] to grow the sport, painting the full picture of both the flats and jumps seasons to attract new viewers, while rewarding those loyal viewers we value so highly."

Channel 4's coverage attracted 42.2 million viewers during 2011, nearly five million higher than 2010, according to Racing UK.

Follow Daniel Farey-Jones on Twitter @danfareyjones


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Havas Media wins media account for investment firm Source

Havas Media wins media account for investment firm Source

Havas Media International has been appointed to handle the international media planning and buying account for global investment firm Source.

Share
Welcome to the age of brands as broadcasters

Welcome to the age of brands as broadcasters

With so many brands producing their own content to reach consumers in innovative ways, they will need to up their game significantly as expectations grow, says Mindshare's Adam Fulford.

Share
Mail Brands' first major ad deal features George Lamb in video for Seat

Mail Brands' first major ad deal features George Lamb in video for Seat

Mail Brands, the new commercial operation that brought together sales at the DMG Media's national newsbrand titles, has released its first partnership with a major brand since forming in July.

Share

Get news by email