Channel 4 looks to Dubai after securing four-year horseracing deal

Channel 4 has secured a deal to broadcast British horseracing exclusively on terrestrial TV for four years from 2013 and is in discussions with Dubai to sponsor its coverage.

Horseracing coverage: Channel 4 secures four-year exclusive terrestrial TV deal
Horseracing coverage: Channel 4 secures four-year exclusive terrestrial TV deal

Horseracing coverage is currently split between the commercial channel, which broadcasts coverage 80 days a year, and the BBC, which owns the rights to big races such as the John Smith's Grand National.

Dubai is the existing sponsor of Channel 4's coverage in a two-year deal that expires on 31 December, mirroring Channel 4's current deal with horseracing's rights holders.

According to Racing UK, a range of broadcasters were involved in "a highly competitive bidding process". However, a Channel 4 spokeswoman claimed reports that the four-year deal was worth between £15m and £20m, "were wildly off the mark".

The new deal gives Channel 4 90 days of coverage a year and the ability to broadcast every day of big meetings such as the Grand National and Royal Ascot, and the finale of flat racing's Qipco British Champions Series.

Jamie Aitchison, Channel 4's sports editor, said: "This is an opportunity for us to work together [with the horseracing industry] to grow the sport, painting the full picture of both the flats and jumps seasons to attract new viewers, while rewarding those loyal viewers we value so highly."

Channel 4's coverage attracted 42.2 million viewers during 2011, nearly five million higher than 2010, according to Racing UK.

Follow Daniel Farey-Jones on Twitter @danfareyjones


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

MIG's Barry Houlihan launches BreatheSport social network

MIG's Barry Houlihan launches BreatheSport social network

BreatheSport, a social network where fans can interact with sporting celebrities, launches in beta today.

Share
IPC Media apes Apple with first UK-wide beacon campaign

IPC Media apes Apple with first UK-wide beacon campaign

IPC Media, the publisher of magazines including Chat and Woman, will next month run the first UK-wide campaign using the Bluetooth beacon technology that Apple pioneered in its stores.

Share
Comparethemarket.com first UK brand to run Facebook Premium Video ads

Comparethemarket.com first UK brand to run Facebook Premium Video ads

Comparethemarket.com is running the first UK Premium Video Ad campaign on Facebook, to expand its recent activity around the baby Oleg character.

Share

Get news by email