MPG Media Contacts wins Penguin account

Penguin, the international bookseller, has appointed MPG Media Contacts to its UK media planning and buying account after a competitive pitch.

Penguin: publisher appoints MPG Media Contacts to its media account
Penguin: publisher appoints MPG Media Contacts to its media account

MPG Media Contacts will be responsible for media planning and buying across all channels for Penguin's diverse portfolio in the UK, which includes Viking, Penguin Classics, DK and Puffin.

Total Media, which has been the incumbent agency on the account for around 26 years, did not repitch.

The deal follows two other significant wins for MPG Media Contacts this year, the first being its appointment by Lacoste, and the second, the £8m Carnival cruise operator account.

Tom Weldon, chief executive officer of Penguin UK, said: "Penguin likes to take the most creative line in its approach to marketing and MPG Media Contacts has already shown a thorough understanding of that."

Natasha Murray, head of client services at MPG Media Contacts, said that the agency had enjoyed working with Penguin throughout the process and were looking forward to "adding real value to their business."

Follow Nick Batten on @NickBatten2


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

TalkTalk to launch user-generated X Factor idents

TalkTalk to launch user-generated X Factor idents

TalkTalk is releasing an app that allows users to make their own music videos and will use the best in its X Factor idents.

Share
Cast of Toy Story return for Sky Broadband campaign

Cast of Toy Story return for Sky Broadband campaign

Sky has once again turned to the cast of 'Toy Story' for a TV campaign promoting its broadband service.

Share
Will Facebook's new ad format get a 'Like' from users?

Will Facebook's new ad format get a 'Like' from users?

Mark Holden, head of futures at Arena explores Facebook's introduction of its Premium Video Ad format with Comparethemarket.com.

Share

Get news by email