MPG Media Contacts wins Penguin account

Penguin, the international bookseller, has appointed MPG Media Contacts to its UK media planning and buying account after a competitive pitch.

Penguin: publisher appoints MPG Media Contacts to its media account
Penguin: publisher appoints MPG Media Contacts to its media account

MPG Media Contacts will be responsible for media planning and buying across all channels for Penguin's diverse portfolio in the UK, which includes Viking, Penguin Classics, DK and Puffin.

Total Media, which has been the incumbent agency on the account for around 26 years, did not repitch.

The deal follows two other significant wins for MPG Media Contacts this year, the first being its appointment by Lacoste, and the second, the £8m Carnival cruise operator account.

Tom Weldon, chief executive officer of Penguin UK, said: "Penguin likes to take the most creative line in its approach to marketing and MPG Media Contacts has already shown a thorough understanding of that."

Natasha Murray, head of client services at MPG Media Contacts, said that the agency had enjoyed working with Penguin throughout the process and were looking forward to "adding real value to their business."

Follow Nick Batten on @NickBatten2


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Digital out of home: navigating the revolution of the oldest medium

Digital out of home: navigating the revolution of the oldest medium

Drawing on market trends from outdoor's second-quarter results, Primesight's Chris Forrester warns against an industry eating itself.

Share
My Media Week: Simon Kilby

My Media Week: Simon Kilby

This week, Simon Kilby, head of marketplace, Bauer Media, readies the national launch of Magic on DAB and celebrates future change at Bauer Radio's annual conference, with dire consequences the next day.

Share
Piers Morgan becomes editor-at-large of MailOnline US

Piers Morgan becomes editor-at-large of MailOnline US

Piers Morgan, formerly of CNN and Trinity Mirror, has been appointed editor-at-large of MailOnline's US operation.

Share

Get news by email