Vizeum's Neil Cunningham takes digital role at Cream

Cream, the luxury specialist media agency, has hired Vizeum's head of online Neil Cunningham to be its head of digital.

Neil Cunningham: joins Cream as head of digital
Neil Cunningham: joins Cream as head of digital

Cunningham has been briefed with developing the agency's digital offering.

Cream was established in 2003 and specialises in working with premium and luxury brands. In February, it lost the Lacoste account to MPG Media Contacts.

Graham Painter, chief executive officer of Cream, said: "The founding principle of Cream was, and remains to be, the leading, independent media agency targeting the premium sectors of fashion, beauty, jewellery, travel, arts and finance.

"Digital channels are opening up new opportunities to reach these audiences in an engaging way that will both attract these customers to our clients' brands but, of increasing importance, also retain them.

"To be able to offer this to our existing clients and to build our client base with this knowledge and expertise is a fantastic opportunity and Neil's experience will ensure that Cream remains at the forefront of digital thinking and implementation for the premium and luxury sectors".

Shortly after starting his career as a graduate at Carat Interactive in 2003, Cunningham rose through the ranks at Aegis to become digital account director at Diffiniti (now iProspect) in January 2006.

In November of that year, he helped establish a digital media department within Vizeum UK, introducing and integrating multiple digital specialisms including PPC, SEO, performance, and brand-engagement.

After spells as head of digital client services, and then as head of online planning, Cunningham was promoted to head of online, bridging the gap between the performance and brand-orientated sides of the business, and helping to grow income and additional services (including several significant new business successes).

Follow Nick Batten on @NickBatten2


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest

Blogging: how to make friends and influence people

Blogging: how to make friends and influence people

Apart from reach, credibility, trust and direct sales, what have bloggers ever done for marketers and brands? Quite a lot, argues Amanda McKenna, director of digital consultancy Zone, so why do brands often get it so wrong?

Share
Haywards pickles launches £750k brand-building campaign with Metro

Haywards pickles launches £750k brand-building campaign with Metro

Haywards, the pickled vegetable brand, has today partnered with Metro for a £750,000 campaign to attract younger consumers.

Share
Jimmy Savile victims urged to claim compensation in new ad campaign

Jimmy Savile victims urged to claim compensation in new ad campaign

Advertisements in The Times and the Daily Mirror today are calling on victims of sexual abuse by Jimmy Savile to claim compensation from the late BBC TV presenter's estate.

Share

Get news by email