Twitter in Locog tie-up to prevent ambush marketing

Twitter has agreed to help foil Olympic ambush marketing attempts by brands, as part of ongoing talks with Locog.

Twitter: ongoing LOCOG talks
Twitter: ongoing LOCOG talks

The Games organiser has long been concerned that digital platforms could be used by non-sponsors to piggy-back the event, dubbed the "social-media Olympics".

Industry sources claim it is was "working with Locog to ensure that the same rules that apply everywhere else will apply to Twitter".

It is understood that non-sponsors will not be allowed to buy promoted Twitter ads based on Games-related tags such as #London2012.

Last year, Marketing revealed that Locog was trying to control the Olympics virtual space by forging an agreement with Foursquare, which would allow only official sponsors to check-in around the Olympic Park zone.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

The importance of our imagination in media creativity

The importance of our imagination in media creativity

We must do our damnedest not to forget our child-like view of our environment, says the innovations director at Talon Outdoor.

Share
Hearst's new-look Cosmopolitan UK to launch Snapchat channel

Hearst's new-look Cosmopolitan UK to launch Snapchat channel

Hearst Magazines UK is today unveiling a Cosmopolitan UK channel on Snapchat, in addition to the magazine title's global presence on the video sharing platform.

Share
Newsworks' print and digital campaign says 'nothing works like news works'

Newsworks' print and digital campaign says 'nothing works like news works'

Newsworks, the marketing body for national newsbrands, has launched a £3 million campaign in collaboration with six national newspaper groups to bang the drum for the medium.

Share

Get news by email