Twitter in Locog tie-up to prevent ambush marketing

Twitter has agreed to help foil Olympic ambush marketing attempts by brands, as part of ongoing talks with Locog.

Twitter: ongoing LOCOG talks
Twitter: ongoing LOCOG talks

The Games organiser has long been concerned that digital platforms could be used by non-sponsors to piggy-back the event, dubbed the "social-media Olympics".

Industry sources claim it is was "working with Locog to ensure that the same rules that apply everywhere else will apply to Twitter".

It is understood that non-sponsors will not be allowed to buy promoted Twitter ads based on Games-related tags such as #London2012.

Last year, Marketing revealed that Locog was trying to control the Olympics virtual space by forging an agreement with Foursquare, which would allow only official sponsors to check-in around the Olympic Park zone.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email