NEWSPAPER ABCs: Auditor confirms impact of News International's first Sunday Sun

The impact News International's first edition of The Sun had on the Sunday newspaper market has been officially confirmed for the first time today, in ABC figures for February.

The Sun on Sunday: strong start for the new edition
The Sun on Sunday: strong start for the new edition

The Sunday Sun sold 3,213,613 copies on its debut, with a cover price of 50p. Its impact on its tabloid rivals, which also ran with a 50p cover price, was immediate.

The Sunday Mirror was down 9.06% month on month to 1,594,293, The People dropped 9.02% to 701,246, and the Daily Star Sunday, fell 7.09% to 599,078.

Elsewhere, The Mail on Sunday was down 2.01% month on month to 1,882,469 and the Sunday Express was down 6.60% to 567,800.

Today’s figure for The Sun is in line with Rupert Murdoch's own estimation of 3.26 million announced in a tweet just one day after the launch issue.

Earlier this week, The Sun on Sunday was panned by The Independent's owner Evgeny Lebedev for being "quite flat and not particularly interesting".

Follow Arif Durrani on Twitter @DurraniMix

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Six Nations 2016: Why it's never been easier to target rugby fans

Six Nations 2016: Why it's never been easier to target rugby fans

The success of the 2015 Rugby World Cup and the Six Nations coming to terrestrial commercial TV means it has never been a better time to target rugby fans, argues RadiumOne's Rupert Staines.

Share
UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

Over half a million Twitter users in the UK now follow American football-related accounts. Starcount, the social media data analytics company, discovered what people, brands and other sports rank high among their interests.

Share
Campaign Viral Chart: Heinz Super Bowl ad in top spot

Campaign Viral Chart: Heinz Super Bowl ad in top spot

The Heinz ad featuring dogs dressed in hot dog costumes was the most-shared ad this week in a chart full of Super Bowl ads ahead of the big game on Sunday.

Share

Get news by email