Free London listings magazine to launch in April

Scout London, a free weekly magazine, is launching next month as a guide to events and leisure activities across the capital.

Scout London: free listings guide launches in April
Scout London: free listings guide launches in April

The magazine will distil the city's best food and drink venues, shopping experiences, sport and fitness, film, comedy, club nights, arts and culture and live music into a free weekly publication.

As many as 125,000 copies will be distributed across 115 tube stations and railway stations in addition to select retailers, hotels, health clubs and offices across the city, every Tuesday morning.

The magazine is published by Scout Media Ltd and distributed by Emblem Group. It is already available online at www.scoutlondon.com and will soon be released on the iPad and on Kindle readers.

A preview print edition was distributed earlier this week, containing advertising from Uniqlo, Converse, Bose, Transport for London (TfL), Yog, Kabbee and the London Sealife Aquarium.

Scout London is also aimed at the 14.6 million people who visit London every year.

Jim Zambrano, founder of Scout London, said: "There’s so much going on in London, it's very easy to be overwhelmed and miss out on the best that the city has to offer.

"Scout London condenses this long list of activities, events and happenings to highlight how Londoners should best spend their time and money."

Zambrano's last role was head of marketing and events at TNT Publishing, the company behind TNT, the free weekly magazine aimed at overseas visitors.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Paddy McGuinness joins Bauer Radio for Sunday morning show

Paddy McGuinness joins Bauer Radio for Sunday morning show

Bauer Media has hired Paddy McGuinness, the host of ITV's 'Take Me Out', to present a Sunday show across its radio stations in the North of England and Scotland.

Share
Why Amazon should tread carefully in the wake of its Twitch.tv acquisition

Why Amazon should tread carefully in the wake of its Twitch.tv acquisition

Amazon pipped Google in the battle for Twitch.tv, the live streaming video platform which focuses on gaming-related content. Richard Smith, account director, business planning - intelligence, at Mindshare UK explains, explains why Amazon paid nearly $1bn for the platform.

Share
Media: Why programmatic is an opportunity, not a threat
[Sponsored feature]

Media: Why programmatic is an opportunity, not a threat

Programmatic is ripping up the advertising rule book. However, there's no need for marketers to fear, if you truly understand your brand's audience.

Share

Get news by email