Metro to produce weekend editions during the Olympics

Associated Newspapers' morning freesheet Metro is to publish weekend editions for the first time, in print and for tablets, as a temporary offer during the Olympic Games in July and August.

Metro: to publish weekend editions during the Olympic and Paralympic games
Metro: to publish weekend editions during the Olympic and Paralympic games

Metro will produce the Saturday and Sunday editions across the five weeks of the Olympic and Paralympic games, with 325,000 copies available on Saturday and Sunday mornings in London.

Editions will carry extended Olympics coverage, news and features with strong London slants, in addition to the main news.

Tablet editions will be published twice daily, seven days a week, and will include coverage of the day's Olympic events, previews of the evening events and features on the "hot" athletes and notable sporting battles.

In addition, online coverage will be supplemented with a dedicated Olympics Twitter feed @Metro_Olympics and microsite at www.metro.co.uk/olympics.

Linda Grant, managing director of Metro, said the digital developments were intended to increase consumption via mobile.

She said: "We are continuing to develop our mobile and digital products to extend the appeal of Metro beyond the traditional commute.

"We know that the urbanite audience are highly engaged with mobile technology and these innovations allow them to interact with us more frequently throughout the day, and help them get the most out of their Olympic experience."

Metro launched its tablet edition in October last year.

Several publications produced special or commemorative editions for the Royal Wedding last year. Notably, the London Evening Standard produced its first bank holiday edition in 30 years.

Associated Newspapers has been paying Transport for London in the region of £3m to distribute the Metro at Tube and bus stations.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Six Nations 2016: Why it's never been easier to target rugby fans

Six Nations 2016: Why it's never been easier to target rugby fans

The success of the 2015 Rugby World Cup and the Six Nations coming to terrestrial commercial TV means it has never been a better time to target rugby fans, argues RadiumOne's Rupert Staines.

Share
UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

Over half a million Twitter users in the UK now follow American football-related accounts. Starcount, the social media data analytics company, discovered what people, brands and other sports rank high among their interests.

Share
Campaign Viral Chart: Heinz Super Bowl ad in top spot

Campaign Viral Chart: Heinz Super Bowl ad in top spot

The Heinz ad featuring dogs dressed in hot dog costumes was the most-shared ad this week in a chart full of Super Bowl ads ahead of the big game on Sunday.

Share

Get news by email