Hearst hires Lee Wilkinson as digital product director

Hearst Magazines UK has appointed News International's Lee Wilkinson to the newly created role of product director for its digital division.

Lee Wilkinson: product director of NI's digital division
Lee Wilkinson: product director of NI's digital division

Wilkinson starts his new role on 16 April. He will work with Rebecca Miskin, digital strategy director and James Welsh, founder of Hearst-owned entertainment news website Digital Spy, to define and deliver the digital strategy for the business, focusing on digital growth and innovative product development.

Wilkinson will help the Hearst Magazines UK management team to deliver new digital propositions for the company's 21 magazine websites and digital pureplay brands. 

Wilkinson joins Hearst Magazines UK from News International where he has held senior product development roles since 2007 and is currently director of product strategy.

He has extensive experience in online and was involved with the launch of a number of web, tablet and smartphone products including the Times and Sunday Times iPad editions, Times Mobile and thetimes.co.uk.

Before joining News International, Wilkinson was head of B2B product development at FT.com.

Miskin said: "Lee's appointment is a pivotal and transformational moment for the Hearst business.

"Hearst UK's digital offering combines curated content, user-generated, tools and transactions and Lee is a product-led, audience focused, commercial individual."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Lost in translation: when brand taglines don't travel

Lost in translation: when brand taglines don't travel

These might be some of the most memorable brand taglines in English but when they cross oceans, they mean something entirely different. We searched the depths of the internet to find the best, or worst.

Share
Traditional TV viewers predicted to drop as mobile fuels rise in online video

Traditional TV viewers predicted to drop as mobile fuels rise in online video

Linear TV viewing figures are set to drop worldwide for the first time next year, with online video consumption set to rise by 23.3 per cent in 2015, according to a report by ZenithOptimedia.

Share
The 7 deadly sins of brand management - and how to avoid them

The 7 deadly sins of brand management - and how to avoid them

Some of the most valuable assets a firm has are the brands it has developed. Brands create identification, differentiation and value for customers and shareholders alike. By influencing customer choice, creating a loyal and passionate following as well as commanding a premium for their products and services, strong brands can be key to great business performance.

Share

Get news by email