Mediaforce retains Northcliffe's digital sales despite Trinity tie-up

Northcliffe Digital Media, the online division of the regional newspaper publisher, has appointed Mediaforce Digital to handle its sales requirements, despite securing a recent deal with Trinity Mirror for its print sales.

Mediaforce: retains Northcliffe's digital sales despite Trinity tie-up
Mediaforce: retains Northcliffe's digital sales despite Trinity tie-up

Under the move, Mediaforce's remit will shift from responsibility for print/digital package sales, to just premium display sales across the ThisIs Network of sites.

The deal includes associated verticals and the newly launched hyper-local network LocalPeople and is effective immediately.

The appointment follows Northcliffe Media, home to 113 regional newspapers, forging a joint partnership with Trinity Mirror's Regionals sales house, AMRA, to create a commercial proposition towards the end of last year.

The move was expected to bring an end to Northcliffe's relationship with third-party sales house Mediaforce, which it has held since January 2009, but the company has maintained a grip on the business with this latest deal.

Lee Williams, general manager of Northcliffe Digital, said: "It was a straightforward decision to expand Mediaforce's remit in monetising our growing display proposition, due to the excellent job they have done in growing revenues to date, and the fact that they already act as exclusive representative for over half of the local and regional media marketplace."

The annual online sales revenues of the Northcliffe business is believed to represent around £1m, although Mediaforce declined to comment.

At regional level, print sales still represent the lion's share of revenue, believed to be in the region of 90% last year.

A spokesperson for Mediaforce refused to speculate on the value or revenue split of the Northcliffe's print and digital properties, but stressed online represented an "exciting growth area" in 2012.

Northcliffe Digital's sites will be sold alongside other regional publishers in the UK and Ireland within Mediaforce's digital portfolio, including Johnston Press, DC Thomson, Iliffe News and Media and Independent News and Media.

Follow Arif Durrani on Twitter: @DurraniMix


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch: Agencies go behind the scenes at #TwitterLive

Watch: Agencies go behind the scenes at #TwitterLive

Twitter invites agencies to #TwitterLive, an interactive showcase of exhibits powered by Tweets, Vine and Periscope.

Share
Media Week 30 under 30 - what the judges are looking for

Media Week 30 under 30 - what the judges are looking for

Amanda Pitt, partner at Grace Blue, is both a former winner of 30 under 30 and a judge in this year's competition. So what does it take to impress her?

Share
UK content marketing spend predicted to more than double by 2020

UK content marketing spend predicted to more than double by 2020

Content marketing spend in the UK is set to rise 179.2 per cent to £349 million in 2020, from £125 million in 2014, according to a report from Yahoo and Enders Analysis.

Share

Get news by email