Mediaforce retains Northcliffe's digital sales despite Trinity tie-up

Northcliffe Digital Media, the online division of the regional newspaper publisher, has appointed Mediaforce Digital to handle its sales requirements, despite securing a recent deal with Trinity Mirror for its print sales.

Mediaforce: retains Northcliffe's digital sales despite Trinity tie-up
Mediaforce: retains Northcliffe's digital sales despite Trinity tie-up

Under the move, Mediaforce's remit will shift from responsibility for print/digital package sales, to just premium display sales across the ThisIs Network of sites.

The deal includes associated verticals and the newly launched hyper-local network LocalPeople and is effective immediately.

The appointment follows Northcliffe Media, home to 113 regional newspapers, forging a joint partnership with Trinity Mirror's Regionals sales house, AMRA, to create a commercial proposition towards the end of last year.

The move was expected to bring an end to Northcliffe's relationship with third-party sales house Mediaforce, which it has held since January 2009, but the company has maintained a grip on the business with this latest deal.

Lee Williams, general manager of Northcliffe Digital, said: "It was a straightforward decision to expand Mediaforce's remit in monetising our growing display proposition, due to the excellent job they have done in growing revenues to date, and the fact that they already act as exclusive representative for over half of the local and regional media marketplace."

The annual online sales revenues of the Northcliffe business is believed to represent around £1m, although Mediaforce declined to comment.

At regional level, print sales still represent the lion's share of revenue, believed to be in the region of 90% last year.

A spokesperson for Mediaforce refused to speculate on the value or revenue split of the Northcliffe's print and digital properties, but stressed online represented an "exciting growth area" in 2012.

Northcliffe Digital's sites will be sold alongside other regional publishers in the UK and Ireland within Mediaforce's digital portfolio, including Johnston Press, DC Thomson, Iliffe News and Media and Independent News and Media.

Follow Arif Durrani on Twitter: @DurraniMix


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

UKTV backs on-demand service with animated campaign

UKTV backs on-demand service with animated campaign

UKTV is supporting the launch of UKTV Play, its new video-on-demand service, with an animated campaign.

Share
Johnston Press appoints BBC's Terry McGrath as brand director

Johnston Press appoints BBC's Terry McGrath as brand director

Johnston Press has appointed the BBC marketer Terry McGrath to the newly created role of senior director of brand and product marketing.

Share
It's time media tapped into the bikegeist

It's time media tapped into the bikegeist

From scoops and splashes to commutes and sportives, media is now at the centre of the 'bikegeist', says Newsworks' chief executive, Rufus Olins.

Share

Get news by email