Sky Media promotes Jamie West to AdSmart role

Sky Media, BSkyB's ad sales arm, has promoted head of futures Jamie West to the new role of director of Sky AdSmart and commercial development ahead of next year's expansion of the targeted ad service to set-top boxes.

Jamie West
Jamie West
In his new role West will assume responsibility for the commercial development of Sky’s tailored ad product, which is already available on Sky’s online player and is due to be added to Sky+HD set-top boxes next year.

The AdSmart technology uses information provided by Sky customers to replace broadcast ads with ads that are likely to be of more relevance to them.

West will be charged with maximising the impact of ads across Sky’s products and services; including Sky Go, Sky’s TV product for computers, smartphones and mobile devices, and Sky Anytime+, Sky’s expanded video on-demand service.

At Sky Media as head of futures from February 2010, West was already responsible for driving the sales of all non-spot revenues including sponsorship, text, video-on-demand, creative solution and emerging technologies.

West’s previous roles include vice president of investment and enterprise at MTV Networks, head of sales at Channel 5, advertising and sponsorship sales director at Switch2. He started his career at NBC Universal in 1997.

Nick Milligan, managing director at Sky Media, said: "Thanks to Sky’s commitment to multi-platform innovation, we have a huge number of opportunities for advertisers looking to engage with viewers in fresh and exciting ways.

"With Sky AdSmart’s tailored advertising service round the corner too, there’s a lot to talk about."

Sky’s rival Virgin Media is set to unveil an addressable advertising service in the second quarter of this year and it will allow advertisers to target individual households across Virgin Media’s 3.8 million customer base.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

What's the price of success?

What's the price of success?

It's a funny old time of year at the moment, a period of relative calm in a perpetually over-stimulated industry.

Share
Steve Ballmer quits Microsoft board less than six months after resigning as CEO

Steve Ballmer quits Microsoft board less than six months after resigning as CEO

Former Microsoft boss Steve Ballmer has quit the board less than half a year after leaving the chief executive post, ending his 34-year tenure at the technology group.

Share
Celebrity Big Brother returns with 2.9m viewers

Celebrity Big Brother returns with 2.9m viewers

'Celebrity Big Brother's' return to Channel 5 delivered a peak audience of 2.9 million viewers last night, according to unofficial overnight figures.

Share

Get news by email