Sky Media promotes Jamie West to AdSmart role

Sky Media, BSkyB's ad sales arm, has promoted head of futures Jamie West to the new role of director of Sky AdSmart and commercial development ahead of next year's expansion of the targeted ad service to set-top boxes.

Jamie West
Jamie West
In his new role West will assume responsibility for the commercial development of Sky’s tailored ad product, which is already available on Sky’s online player and is due to be added to Sky+HD set-top boxes next year.

The AdSmart technology uses information provided by Sky customers to replace broadcast ads with ads that are likely to be of more relevance to them.

West will be charged with maximising the impact of ads across Sky’s products and services; including Sky Go, Sky’s TV product for computers, smartphones and mobile devices, and Sky Anytime+, Sky’s expanded video on-demand service.

At Sky Media as head of futures from February 2010, West was already responsible for driving the sales of all non-spot revenues including sponsorship, text, video-on-demand, creative solution and emerging technologies.

West’s previous roles include vice president of investment and enterprise at MTV Networks, head of sales at Channel 5, advertising and sponsorship sales director at Switch2. He started his career at NBC Universal in 1997.

Nick Milligan, managing director at Sky Media, said: "Thanks to Sky’s commitment to multi-platform innovation, we have a huge number of opportunities for advertisers looking to engage with viewers in fresh and exciting ways.

"With Sky AdSmart’s tailored advertising service round the corner too, there’s a lot to talk about."

Sky’s rival Virgin Media is set to unveil an addressable advertising service in the second quarter of this year and it will allow advertisers to target individual households across Virgin Media’s 3.8 million customer base.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email