Sky Media promotes Jamie West to AdSmart role

Sky Media, BSkyB's ad sales arm, has promoted head of futures Jamie West to the new role of director of Sky AdSmart and commercial development ahead of next year's expansion of the targeted ad service to set-top boxes.

Jamie West
Jamie West
In his new role West will assume responsibility for the commercial development of Sky’s tailored ad product, which is already available on Sky’s online player and is due to be added to Sky+HD set-top boxes next year.

The AdSmart technology uses information provided by Sky customers to replace broadcast ads with ads that are likely to be of more relevance to them.

West will be charged with maximising the impact of ads across Sky’s products and services; including Sky Go, Sky’s TV product for computers, smartphones and mobile devices, and Sky Anytime+, Sky’s expanded video on-demand service.

At Sky Media as head of futures from February 2010, West was already responsible for driving the sales of all non-spot revenues including sponsorship, text, video-on-demand, creative solution and emerging technologies.

West’s previous roles include vice president of investment and enterprise at MTV Networks, head of sales at Channel 5, advertising and sponsorship sales director at Switch2. He started his career at NBC Universal in 1997.

Nick Milligan, managing director at Sky Media, said: "Thanks to Sky’s commitment to multi-platform innovation, we have a huge number of opportunities for advertisers looking to engage with viewers in fresh and exciting ways.

"With Sky AdSmart’s tailored advertising service round the corner too, there’s a lot to talk about."

Sky’s rival Virgin Media is set to unveil an addressable advertising service in the second quarter of this year and it will allow advertisers to target individual households across Virgin Media’s 3.8 million customer base.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Timeline: A look back at April Fool's marketing

Timeline: A look back at April Fool's marketing

It is every pranksters' dream day, but now the annual practical joke occasion is an opportunity for brands to put themselves in the eye of gullible/on the ball consumers via creative pranks. Here, we take a look back at the best hoaxes throughout the last decade.

Share
Brands on Buzzfeed: Just add puppy GIFs

Brands on Buzzfeed: Just add puppy GIFs

We take a look at McVitie's posts on Buzzfeed (a long look, puppies are involved), James Cordon's bod and an even longer look at April Fool's Day pranks over the past decade.

Share
Martin Sorrell: Advocacy is part of advertising

Martin Sorrell: Advocacy is part of advertising

Advocacy is not threatening to usurp advertising because they are both part of the same process, according to WPP's chief executive, Sir Martin Sorrell.

Share

Get news by email