Global's Classic FM in £1m deal with Nissan

Nissan has signed a £1m partnership with Global Radio to sponsor John Suchet's morning show on Classic FM from April, as well as Classic FM's live events.

John Suchet: Classic FM host
John Suchet: Classic FM host

The partnership, which was planned and bought by Omnicom's Manning Gottlieb OMD, will include sponsorship of Classic FM Live events at the Millennium Centre in Cardiff this month, and the Albert Hall in London in April and September.

Nissan's Micra and Note models will be the headline sponsors of John Suchet's weekday morning show on Classic FM between 10am and 1pm, from 23 April for six months, and the partnership will be supported by print and online activity.

NS&I sponsors the Hall of Fame hour on the programme between 9am and 10am.

The creative work has been devised by ad agencies TBWA\ and DNA.

The Classic FM deal follows TV, radio, print and online marketing to support the launch of the Nissan Micra Dig-S in 2011.

Grainne Arnold, advertising and media manager at Nissan, said: "Classic FM and their live events provide the scale and breadth of touch points we are looking for to reach our audience across 2012.

"Our creative will showcase the benefits of Micra and Note's uncompromising efficiency, which we think will resonate perfectly with the Classic FM listener and their uncompromising passion for the station."

Follow Maisie McCabe on Twitter @MaisieMcCabe


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

The end of digital doom-mongering is nigh... or is it?

The end of digital doom-mongering is nigh... or is it?

Digital prophets calling the doom of the old world are well past their sell-by date, says Mark Barber, planning director at the Radio Advertising Bureau.

Share
Mindshare's huddle: next generation technology and powering dreams

Mindshare's huddle: next generation technology and powering dreams

It's hard not to get caught up in the sheer 'wow' factor of Mindshare's annual huddle day, says Immediate Media's Toby Hicks.

Share
In pictures: Campaign Media Awards 2014

In pictures: Campaign Media Awards 2014

More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.

Share

Get news by email