Collective brings in Dominic Woolfe to build advertiser relationships

Collective, the media and technology company, has appointed former Starcom business director Dominic Woolfe to the new role of client strategy director to lead its new advertising solutions group.

Collective: hires Dominic Woolfe
Collective: hires Dominic Woolfe

In his new role Woolfe will be responsible for helping the US-headquartered company build collaborative relationships with UK advertisers and help them make the best use of Collective display and video advertising.

As head of the advertising solutions group Woolfe will report to managing director Steve Filler and will work closely with Collective’s agency sales team.

As business director at Publicis Groupe agency Starcom MediaVest Group until last month, Woolfe had responsibility for Starcom client Honda UK. His previous roles include client investment director and head of press, radio and outdoor.

Woolfe started his career as a TV and radio buyer at MediaVest in 1998, before moving to OMD UK where he rose to associate director before returning to Starcom MediaVest Group in 2005.

Filler said: "Dominic brings with him a wealth of client experience and insight. His focus will be on helping clients make impactful, smart connections with their audiences."

Following last year's purchase of video ad network Web TV Enterprise Collective is building its presence in the UK and in January appointed Nathan Tait-Hill as product director, display and David Morrow as communications manager.

Also in January Collective launched a new marketplace that allows real-time bidding (RTB) on premium video ad inventory from publishers including IPC and iVillage.

Follow Maisie McCabe on Twitter @MaisieMcCabe

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch: Marks & Spencer's latest food ad

Watch: Marks & Spencer's latest food ad

Marks & Spencer is releasing a TV ad for its food range as part of a dual-pronged autumn campaign that will also push the retailer's clothes.

Share
The X Factor returns with highest launch audience since 2011

The X Factor returns with highest launch audience since 2011

The 11th UK series of 'The X Factor' launched to a peak audience of 10.6 million, the highest for three years, according to unofficial overnight figures.

Share
Former FT chief executive Rona Fairhead hired as BBC Trust chairman

Former FT chief executive Rona Fairhead hired as BBC Trust chairman

Rona Fairhead, the former chairman and chief executive of the Financial Times Group, is set to become the next BBC Trust chairman.

Share

Get news by email