Facebook rolls out mobile ads and premium formats

Facebook is introducing mobile ads for the first time, as well as premium-rich media formats, to drive up ad revenue ahead of its blockbuster IPO.

Facebook: unveils mobile ads and new formats
Facebook: unveils mobile ads and new formats

The new premium ad formats enable brands to include video and coupons in their ads and will appear in a user's timeline.

The changes mean that for the first time, Facebook's premium ads and Sponsored Stories will appear on the social network's log-out page and on its mobile app.

The mobile ads will appear in a user's timeline, in a similar way to Twitter's recently announced mobile ad changes.

They are available now for Android and iPhone in the US, and will roll out to other countries in coming months.

Carolyn Everson, vice-president of global marketing solutions at Facebook, announced the changes during the company’s inaugural Facebook Marketers Conference in the US last night.

Facebook hosted more than 1,000 individuals from the marketing industry at the event. As well as talks from the company's top brass, including chief operating officer Sheryl Sandberg, it treated guests to an after party with a performance from Alicia Keys.

Prior to the event yesterday, a number of brands, including Burberry, Coca-Cola and Manchester United, rolled out new updates to their brand pages, which include a timeline.

The pages are free to set up and so the new ad formats, announced shortly afterwards, signal Facebook's intend to drive revenue from brands which use the site as a marketing tool.

The majority of Facebook’s revenue comes from advertising. When the company filed for an IPO last month, it revealed that its advertising accounted for 85% of its $3.7bn (£2.3bn) total revenues last year.

Follow Sarah Shearman on Twitter @Shearmans


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Pre-tax profits fall by 90% at UTV

Pre-tax profits fall by 90% at UTV

UTV Media has reported a fall in pre-tax profits of 90 per cent for the first half of 2015.

Share
Why publishers' brand strategy must be fluid and flexible

Why publishers' brand strategy must be fluid and flexible

Jerry Wright, the chief executive of ABC, warns not to place too much faith in false dawns or recent sunsets in the publishing sector.

Share
The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?

The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?

Think of a world where Facebook knows where you are, where your next meeting is, and how long it'll take you to get there, imagines Mindshare's head of mobile.

Share

Get news by email