Telegraph wins IAB's first Future Format award

Telegraph Media Group, working with Google's DoubleClick, has beaten AOL and Microsoft to win the Internet Advertising Bureau's inaugural Future Format award, for a new display ad product.

The IAB launched the award off the back of the accelerated growth it was seeing in display advertising, in a bid to generate more creative opportunities for digital advertisers.

According to the IAB's most recent adspend figures from last year, new ad formats were one of the key factors which led to a 13.5% growth in digital spend.

The Telegraph won the award with Cascade, a multiplatform format that expands section by section down the page, as the user engages with the content by clicking or swiping.

The ads contain additional panels to deliver content such as video, images and RSS feeds. It is also enabled for both Flash and HTML5, and is powered by Google's DoubleClick.

There were 18 entries in total for the award. Other companies to be shortlisted were AOL for Project Devil; Google DoubleClick for Page Move; Media Mind for Sidekick; Microsoft for Film Strip, and YouTube for Masthead.

The award is supported by the IPA and the judging panel was made up from its members in digital and creative agencies.

Follow Sarah Shearman on Twitter @Shearmans

 


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Guardian's Anna Watkins to co-chair Media Week Awards judging

Guardian's Anna Watkins to co-chair Media Week Awards judging

Anna Watkins, managing director of Guardian Labs, will be the co-chair of this year’s Media Week Awards judging.

Share
Power users should offer Twitter something in return

Power users should offer Twitter something in return

Twitter's new chief executive must value relationships as well as traffic, says Martin McNulty, the chief of digital marketing agency Forward3D.

Share
Out to lunch with Boisdale Life and David Emin: Jonathan Durden

Out to lunch with Boisdale Life and David Emin: Jonathan Durden

The Boisdale Life Big lunch with David Emin is a regular date where a guest joins him for lunch at one of Boisdales restaurants.

Share

Get news by email