VW and Microsoft Office 365 sign up for Absolute Radio's InStream advertising

Volkswagen, the car marque, and Microsoft's cloud-based software Office 365 are the first advertisers to use Absolute Radio's targeted InStream advertising.

Absolute Radio: signs up first clients for its targeted advertising service
Absolute Radio: signs up first clients for its targeted advertising service

The radio operator's targeted advertising launched yesterday (28 February) and allows brands to target their radio advertising to listeners who are tuning into the station online by age, gender and geographical region.

The Microsoft Office 365 ad was made by Weborama, with media planning and buying by Universal McCann. The VW ad was made by Tribal DDB, with media planning and buying by MediaCom.

Absolute Radio claims more than 176,000 people have signed up to its Absolute Radio account and, in return for providing Absolute Radio with their details, they receive targeted advertising and special benefits.

James Wigley, director of digital sales at Absolute Radio, said: "InStream is just one of the ways we're setting out to redefine radio by bringing the benefits of the internet to a traditional medium.

"It's hugely exciting to be able to offer a more targeted, creative form of advertising to a loyal listenership, and to have the support of such strong brands that pride themselves on innovation."

The launch of InStream advertising is part of Absolute Radio's push to innovate digitally.

Absolute Radio this week joined the board of Digital Radio UK, the body charged with reading the country for digital switchover.

Follow Maisie McCabe on Twitter @MaisieMcCabe

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Pinnington departs Havas after 30 years

Pinnington departs Havas after 30 years

Chris Pinnington, the global chief operating officer at Havas Worldwide, is stepping down after 30 years at the company.

Share
Arena wins £4m Seven Seas owner Merck Consumer Health account

Arena wins £4m Seven Seas owner Merck Consumer Health account

Arena has won the £4 million media business for Merck Consumer Health, owner of Seven Seas and Hailborange, currently handled by MEC Manchester.

Share
New Look prepares for media review

New Look prepares for media review

New Look, the fashion retailer, is known to be speaking to agencies about its media planning and buying arrangements with a strong possibility of calling a review of the business handled by ZenithOptimedia.

Share

Get news by email