VW and Microsoft Office 365 sign up for Absolute Radio's InStream advertising

Volkswagen, the car marque, and Microsoft's cloud-based software Office 365 are the first advertisers to use Absolute Radio's targeted InStream advertising.

Absolute Radio: signs up first clients for its targeted advertising service
Absolute Radio: signs up first clients for its targeted advertising service

The radio operator's targeted advertising launched yesterday (28 February) and allows brands to target their radio advertising to listeners who are tuning into the station online by age, gender and geographical region.

The Microsoft Office 365 ad was made by Weborama, with media planning and buying by Universal McCann. The VW ad was made by Tribal DDB, with media planning and buying by MediaCom.

Absolute Radio claims more than 176,000 people have signed up to its Absolute Radio account and, in return for providing Absolute Radio with their details, they receive targeted advertising and special benefits.

James Wigley, director of digital sales at Absolute Radio, said: "InStream is just one of the ways we're setting out to redefine radio by bringing the benefits of the internet to a traditional medium.

"It's hugely exciting to be able to offer a more targeted, creative form of advertising to a loyal listenership, and to have the support of such strong brands that pride themselves on innovation."

The launch of InStream advertising is part of Absolute Radio's push to innovate digitally.

Absolute Radio this week joined the board of Digital Radio UK, the body charged with reading the country for digital switchover.

Follow Maisie McCabe on Twitter @MaisieMcCabe

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

What's next for Twitter to become more ad-friendly?

What's next for Twitter to become more ad-friendly?

After a mixed set of results for the social messaging network in the second quarter of 2015, Wunderman's senior client director says its event targeting platform is a positive step forward.

Share
Arif Durrani to leave Haymarket for Bloomberg Media

Arif Durrani to leave Haymarket for Bloomberg Media

Arif Durrani will be leaving Haymarket to join Bloomberg Media as commercial editor for Europe, the Middle East and Africa.

Share
DreamWorks to launch first dedicated channel in Thailand

DreamWorks to launch first dedicated channel in Thailand

DreamWorks Animation is to debut its DreamWorks channel in Thailand alongside local pay TV operator CTH and HBO Asia.

Share

Get news by email