Twitter steps up ads in mobile app

Twitter is starting to insert its ad products into its mobile users' timelines for the first time.

Twitter: stepping up mobile ads
Twitter: stepping up mobile ads

Unlike Facebook, Twitter already has begun monetising its mobile service, serving promoted tweets in search and promoted trends.

However, the ads will now gradually appear in timelines for a small number of users, rather than the top of the stream. They will be clearly marked as promoted, but can appear from brands which a user is not necessarily following.

The micro-blogging site began inserting ads into users' timelines for the desktop version in September last year.

The news comes as Facebook is widely expected to announce mobile ad solutions for its app later today at its inaugural Facebook Marketers Conference in New York.

Both companies have been cautious about rolling out ads to mobile users, as not to distract from the user experience.

The announcement comes at a time when the mobile ad market is seeing significant change, with Google’s AdMob changing the way it runs mobile display auctions and Apple’s iAd slashing its prices.

Facebook’s entrance to the mobile ad market will create greater competition for Google and Apple.

Microsoft is also redoubling its mobile advertising efforts in the UK, recently announcing that it would be selling inventory for internet voice and video calling service Skype.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Zurich launches snowmen cinema campaign across Europe

Zurich launches snowmen cinema campaign across Europe

Zurich is today launching a Europe-wide cinema and online campaign showing the insurer's employees going to great lengths to protect some snowmen.

Share
Sainsbury's calls £60 million media review

Sainsbury's calls £60 million media review

Sainsbury's has started a review of its £60 million media planning and buying business, handled by PHD for 19 years.

Share
Cinema ads eight times more effective at making brands stand out than TV, says DCM

Cinema ads eight times more effective at making brands stand out than TV, says DCM

Ads shown in cinemas have more of an impact on the audience compared with those watching TV, according to research by Digital Cinema Media (DCM).

Share

Get news by email