Twitter steps up ads in mobile app

Twitter is starting to insert its ad products into its mobile users' timelines for the first time.

Twitter: stepping up mobile ads
Twitter: stepping up mobile ads

Unlike Facebook, Twitter already has begun monetising its mobile service, serving promoted tweets in search and promoted trends.

However, the ads will now gradually appear in timelines for a small number of users, rather than the top of the stream. They will be clearly marked as promoted, but can appear from brands which a user is not necessarily following.

The micro-blogging site began inserting ads into users' timelines for the desktop version in September last year.

The news comes as Facebook is widely expected to announce mobile ad solutions for its app later today at its inaugural Facebook Marketers Conference in New York.

Both companies have been cautious about rolling out ads to mobile users, as not to distract from the user experience.

The announcement comes at a time when the mobile ad market is seeing significant change, with Google’s AdMob changing the way it runs mobile display auctions and Apple’s iAd slashing its prices.

Facebook’s entrance to the mobile ad market will create greater competition for Google and Apple.

Microsoft is also redoubling its mobile advertising efforts in the UK, recently announcing that it would be selling inventory for internet voice and video calling service Skype.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

AOL's Graham Moysey on why we need to invest in people to evolve

AOL's Graham Moysey on why we need to invest in people to evolve

At college I once read a quote from Aristotle that has stayed with me to this day - "The one exclusive sign of thorough knowledge is the power of teaching".

Share
Thriving digital listening opens up new opportunities

Thriving digital listening opens up new opportunities

As this week's Rajar figures highlight digital listening hours are at an all-time high, up 6.4% (yoy), Simon Kilby, head of marketplace at Bauer Media, points to new commercial opportunities.

Share
Trinity Mirror considers appeal of £1.2m phone-hacking charges

Trinity Mirror considers appeal of £1.2m phone-hacking charges

Trinity Mirror is considering an appeal after a High Court judge ordered the publisher to pay "very substantial" damages to celebrities Sadie Frost, Paul Gascoigne and others for phone-hacking.

Share

Get news by email