My Media World: Ella Dolphin

Ella Dolphin, group publishing director, young woman's group at Hearst Magazines, used to be pretty swift around two laps of an athletics track (800m), would love to do the school run via helicopter, and would never miss Cosmo's Ultimate Women of the Year Awards, even if she was sacked.

Ella Dolphin: group publishing director, young woman's group at Hearst Magazines
Ella Dolphin: group publishing director, young woman's group at Hearst Magazines

I have worked in the media since... 
1996 – Admedia had just launched and I was lucky enough to be one of its first recruits.

I was attracted to this particular role because...
The brands Company, Zest and Cosmopolitan are some of the most iconic brands in the world. Why wouldn't you?

Not many people know...
That I was pretty quick over 800m – they didn't call me up for the Olympics though.

My worst experience in the media was...
Selling toilet advertising to my fellow publisher Alun Williams, who, prior to Men’s Health, worked on Front magazine at the time.

He was a tough negotiator.

If there’s one thing I’ve learnt in the media industry it’s...
To be honest and enjoy it.

 

The best bit of media business I have been involved in...
Every single ad I sold into You Magazine.

The one thing I can’t stand in media is...
Struggling to think of any – I'm clearly brainwashed by it all.

Outside of work I spend my time...
In parks being bossed around by my kids.

If I could do it all over again I would...
I don't regret anything apart from my red hair in the early days, so no, wouldn't change a thing.

The one event I would never miss is...
Cosmopolitan's Ultimate Women of the Year Awards. Even if they fired me, I'd still gatecrash.

If money were no object I would...
Helicopter the school run.

The next 12 months will be...
The best time to be in publishing. We are embracing new opportunities almost daily. If you marry technology, changing consumer behaviour, and hugely influential brands, you are onto a winner. We've got some brilliant innovations in the mobile arena coming up, which will make our trusted edited choice just pop. It's the future – someone's got to invent it.

If I ruled the media world I would...
Double ratecard.

If I could switch places with anyone in the media world it would be...
Arnaud De Puyfontaine. He's got some amazingly talented publishers working for him and a very nice wine collection.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Lost in translation: when brand taglines don't travel

Lost in translation: when brand taglines don't travel

These might be some of the most memorable brand taglines in English but when they cross oceans, they mean something entirely different. We searched the depths of the internet to find the best, or worst.

Share
Traditional TV viewers predicted to drop as mobile fuels rise in online video

Traditional TV viewers predicted to drop as mobile fuels rise in online video

Linear TV viewing figures are set to drop worldwide for the first time next year, with online video consumption set to rise by 23.3 per cent in 2015, according to a report by ZenithOptimedia.

Share
The 7 deadly sins of brand management - and how to avoid them

The 7 deadly sins of brand management - and how to avoid them

Some of the most valuable assets a firm has are the brands it has developed. Brands create identification, differentiation and value for customers and shareholders alike. By influencing customer choice, creating a loyal and passionate following as well as commanding a premium for their products and services, strong brands can be key to great business performance.

Share

Get news by email