Vodafone launches new Eurostar screens

Vodafone UK, the telecoms provider, has become the first advertiser on JCDecaux Airport's new digital outdoor screens at the Eurostar terminal at London St Pancras International.

St Pancras International: Vodafone ads feature on JCDecaux digital screens
St Pancras International: Vodafone ads feature on JCDecaux digital screens

Four different versions of the ad are running across the 32 40-inch screens in the departures area of the terminal, with the tagline, "There is a better way to build your business. It's called Vodafone One Net".

The campaign was planned and bought by Omnicom media agency OMD and WPP out-of-home agency Kinetic. The creative work is by Rainey Kelly Campbell Roalfe / Y&R.

At RKCR/Y&R the art director was Martin Casson and the copywriter was Martin Davey. Photography was by David Stewart.

A spokeswoman for JCDecaux said the screens were located in prominent locations and were positioned alongside the departures information boards to ensure maximum visibility.

The screens were added to the terminal as part of JCDecaux Airport's new contract to sell advertising at the Eurostar terminal and will be followed by new screens in the arrivals area next week.

Danielle Crook, director of brand marketing for Vodafone UK, said: "Eurostar is a good fit for our latest business campaign, as it reaches businesses in a tightly targeted environment.

"The digital screens allow for multiple creative executions and work well with our playful campaign that highlights the benefits of Vodafone's innovative One Net service to businesses."

According to figures from JCDecaux, 8.8 million passengers travelled on Eurostar in 2011, with a third of them business travellers.

Alan Sullivan, sales director of JCDecaux Airport, said: "As a major international gateway, Eurostar's digital screens offer a powerful communications channel for clients to reach passengers during this key Olympic year and beyond."

Follow Maisie McCabe on Twitter @MaisieMcCabe


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Condé Nast builds digital team with four hires

Condé Nast builds digital team with four hires

Condé Nast, publisher of Vogue, Glamour and GQ, has made four key hires to its central digital team.

Share
News Corp to acquire US online property company Move for $950 million

News Corp to acquire US online property company Move for $950 million

News Corp is set to acquire Move, Inc, an online business that facilitates the sales and rental of property in the US.

Share
Sky invests $5 million in native ad tech firm

Sky invests $5 million in native ad tech firm

Sky has invested $5 million (£3.1 million) in the native advertising technology company Sharethrough.

Share

Get news by email