Murdoch offers "unofficial estimate" of 3.26m sales for Sunday Sun

News Corporation chairman and chief executive Rupert Murdoch has announced the debut Sunday edition of The Sun sold more than three million copies, tweeting an increased sales figure 3.26 million copies.

The Sun Sunday: debuts at 3.26 million
The Sun Sunday: debuts at 3.26 million

Murdoch tweeted the figure, which a News international spokeswoman later described as an "unofficial estimate", as part of another early indication of the kind of numbers the title achieved yesterday (26 February). It provides an update to a tweet he sent last night that claimed early data suggested three million copies had been sold.

Should the figure be correct it represents the best-selling News International UK newspaper since the News of the World in February 2007, when the title pulled in nearly 3.4 million sales.

The Sunday Sun replaced the News of he World, which closed its doors last July after a series of phone-hacking allegations, ending a 168-year history.

This weekend a price war broke out across the Sunday tabloid market as all the red-tops, the Sunday Mirror, the Daily Star Sunday and the People, dropped their cover prices to just 50p to compete against the news International title.

The drop in prices meant that The Sunday Mirror cover price was slashed from £1 to 50p in the Carlton (London), Meridian (south coast) and Central (Midlands) regions. Its fellow Trinity Mirror sister title, the People, will be reduced from £1 to 50p in the same regions. The publisher's Sunday Mail title in Scotland and the Tay region will also be price cut, from £1.30 to 50p.

Richard Desmond's Northern & Shell group will also more than halve the price of the Daily Star's Saturday edition from £1.10 to £1, and the Daily Star Sunday to directly compete with Murdoch's new launch, dropping its cover price from £1 to 50p. The Northern & Shell price cut happened across the UK.

Murdoch accompanied The Sun’s editor, Dominic Mohan, to a News International print works in Hertfordshire to see the first copies of his new title roll off the presses on Saturday night. 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Premier League gives lion a makeover as it waves goodbye to Barclays

Premier League gives lion a makeover as it waves goodbye to Barclays

The Premier League has launched a more colourful brand identity built around its lion icon as it plots a future without a corporate sponsor for the first time in 23 years.

Share
Cannes Lions owner Ascential launches £800m IPO

Cannes Lions owner Ascential launches £800m IPO

Senior managers at Cannes Lions owner Ascential are in line for multi-million pound share windfalls after it confirmed the pricing of its £800 million stock market debut.

Share
IPG Mediabrands buys UK mobile ad developer Mubaloo

IPG Mediabrands buys UK mobile ad developer Mubaloo

Interpublic has bought British enterprise mobile consultancy and app developer Mubaloo for an undisclosed sum.

Share

Get news by email