Total Media wins luxury marina account

Camper and Nicholsons, the high-end yachting activities specialist, has appointed Total Media to handle its first ever digital advertising campaign, which will run throughout 2012.

Camper and Nicholsons: appoints Total Media
Camper and Nicholsons: appoints Total Media

Total Media, which specialise in launch and growth strategies, will target owners of yachts and superyachts as well as professional sailors around the world.

It is hoped the campaign will generate traffic and enquiries for a berth at one of Camper & Nicholsons' locations in Malta, Turkey, Abu Dhabi, Grenada and Italy.

Sean Purdy, marketing director for Camper & Nicholsons Marina, said: "Digital media lies at the heart of our marketing strategy because it is truly international, easily scalable, and can be effectively measured."

Thomas Laranjo, managing director at Total Media, said that despite current economic pressures, there is evidence of sustained demand for their services in the luxury holiday and travel market.

As luxury consumers continue to indulge, he said, their decision making-journey continues to move online and "we therefore decided to run a grassroots digital campaign but one which will convert into prestigious results for the luxury marina business."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Omnicom dispute to drive down Channel 5 prices in H2

Omnicom dispute to drive down Channel 5 prices in H2

Omnicom's trading dispute with Channel 5 is expected to drive down the broadcaster's prices by an estimated six per cent year on year, according to an internal Channel 5 document seen by Campaign.

Share
Aga targets city homes with cooker campaign

Aga targets city homes with cooker campaign

Aga, the British cooker brand indelibly linked with the upper-middle classes and their country homes, has released a campaign for its city oven.

Share
David Abraham MacTaggart lecture: full text

David Abraham MacTaggart lecture: full text

Read the full text of David Abraham's speech, called 'After The Gold Rush: Sustaining creative risk in UK television for the next generation', given at the Edinburgh International Television Festival.

Share

Get news by email