Total Media wins luxury marina account

Camper and Nicholsons, the high-end yachting activities specialist, has appointed Total Media to handle its first ever digital advertising campaign, which will run throughout 2012.

Camper and Nicholsons: appoints Total Media
Camper and Nicholsons: appoints Total Media

Total Media, which specialise in launch and growth strategies, will target owners of yachts and superyachts as well as professional sailors around the world.

It is hoped the campaign will generate traffic and enquiries for a berth at one of Camper & Nicholsons' locations in Malta, Turkey, Abu Dhabi, Grenada and Italy.

Sean Purdy, marketing director for Camper & Nicholsons Marina, said: "Digital media lies at the heart of our marketing strategy because it is truly international, easily scalable, and can be effectively measured."

Thomas Laranjo, managing director at Total Media, said that despite current economic pressures, there is evidence of sustained demand for their services in the luxury holiday and travel market.

As luxury consumers continue to indulge, he said, their decision making-journey continues to move online and "we therefore decided to run a grassroots digital campaign but one which will convert into prestigious results for the luxury marina business."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Steve Ballmer quits Microsoft board less than six months after resigning as CEO

Steve Ballmer quits Microsoft board less than six months after resigning as CEO

Former Microsoft boss Steve Ballmer has quit the board less than half a year after leaving the chief executive post, ending his 34-year tenure at the technology group.

Share
Celebrity Big Brother returns with 2.9m viewers

Celebrity Big Brother returns with 2.9m viewers

'Celebrity Big Brother's' return to Channel 5 delivered a peak audience of 2.9 million viewers last night, according to unofficial overnight figures.

Share
Canadian coffee store Tim Hortons blacks out premises to promote Dark Roast

Canadian coffee store Tim Hortons blacks out premises to promote Dark Roast

Canadian coffee drinkers were shocked to find their local branch of Tim Hortons coffee shop completely blacked out, with everything from the exterior to the cars parked outside covered in black material - all part of a stunt to promote the brand's new Dark Roast coffee brew.

Share

Get news by email