Total Media wins luxury marina account

Camper and Nicholsons, the high-end yachting activities specialist, has appointed Total Media to handle its first ever digital advertising campaign, which will run throughout 2012.

Camper and Nicholsons: appoints Total Media
Camper and Nicholsons: appoints Total Media

Total Media, which specialise in launch and growth strategies, will target owners of yachts and superyachts as well as professional sailors around the world.

It is hoped the campaign will generate traffic and enquiries for a berth at one of Camper & Nicholsons' locations in Malta, Turkey, Abu Dhabi, Grenada and Italy.

Sean Purdy, marketing director for Camper & Nicholsons Marina, said: "Digital media lies at the heart of our marketing strategy because it is truly international, easily scalable, and can be effectively measured."

Thomas Laranjo, managing director at Total Media, said that despite current economic pressures, there is evidence of sustained demand for their services in the luxury holiday and travel market.

As luxury consumers continue to indulge, he said, their decision making-journey continues to move online and "we therefore decided to run a grassroots digital campaign but one which will convert into prestigious results for the luxury marina business."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Pinnington departs Havas after 30 years

Pinnington departs Havas after 30 years

Chris Pinnington, the global chief operating officer at Havas Worldwide, is stepping down after 30 years at the company.

Share
Arena wins £4m Seven Seas owner Merck Consumer Health account

Arena wins £4m Seven Seas owner Merck Consumer Health account

Arena has won the £4 million media business for Merck Consumer Health, owner of Seven Seas and Hailborange, currently handled by MEC Manchester.

Share
New Look prepares for media review

New Look prepares for media review

New Look, the fashion retailer, is known to be speaking to agencies about its media planning and buying arrangements with a strong possibility of calling a review of the business handled by ZenithOptimedia.

Share

Get news by email