Former men's mag execs launch digital lifestyle mag

Former FHM editor Anthony Noguera and other big names in the men's magazine sector have teamed up to launch an iPad-only lifestyle magazine called Industria.

Industria: iPad-only lifestyle magazine
Industria: iPad-only lifestyle magazine

The special projects media agency Ai, headed up by Noguera, has launched the new tablet magazine, while Noguera led the creative team which designed Industria.

Richard Galpin, former executive editor of now-defunct men's monthly Arena, is also involved in the project.

The first edition includes an interview with  BAFTA award-winner Paddy Considine, a fashion shoot video with Rafe Spall, and an interactive feature with Shailene Woodley, the Hollywood actress and star of award-winning film, 'The Descendants'.

There are also interviews with Kiera Knightly and Woody Harrelson.

Acclaimed photographer Rankin shot Considine for the cover and also directed two exclusive videos of him for inside the magazine.

Noguera, publisher/managing director of Ai ltd said: "We offer a full creative design and build for advertisers looking to go into tablets, and often use their existing assets and build new creative for them. We've built iPad-specific ads for Audi, American Express, Toyota, Tag Heuer and Virgin America."

Industria had a "soft launch" last Friday. Issue one is available to download for free, and issue two is expected in the third week of March. The monthly title will be paid-for, but the price has not yet been set.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Pinnington departs Havas after 30 years

Pinnington departs Havas after 30 years

Chris Pinnington, the global chief operating officer at Havas Worldwide, is stepping down after 30 years at the company.

Share
Arena wins £4m Seven Seas owner Merck Consumer Health account

Arena wins £4m Seven Seas owner Merck Consumer Health account

Arena has won the £4 million media business for Merck Consumer Health, owner of Seven Seas and Hailborange, currently handled by MEC Manchester.

Share
New Look prepares for media review

New Look prepares for media review

New Look, the fashion retailer, is known to be speaking to agencies about its media planning and buying arrangements with a strong possibility of calling a review of the business handled by ZenithOptimedia.

Share

Get news by email