Former men's mag execs launch digital lifestyle mag

Former FHM editor Anthony Noguera and other big names in the men's magazine sector have teamed up to launch an iPad-only lifestyle magazine called Industria.

Industria: iPad-only lifestyle magazine
Industria: iPad-only lifestyle magazine

The special projects media agency Ai, headed up by Noguera, has launched the new tablet magazine, while Noguera led the creative team which designed Industria.

Richard Galpin, former executive editor of now-defunct men's monthly Arena, is also involved in the project.

The first edition includes an interview with  BAFTA award-winner Paddy Considine, a fashion shoot video with Rafe Spall, and an interactive feature with Shailene Woodley, the Hollywood actress and star of award-winning film, 'The Descendants'.

There are also interviews with Kiera Knightly and Woody Harrelson.

Acclaimed photographer Rankin shot Considine for the cover and also directed two exclusive videos of him for inside the magazine.

Noguera, publisher/managing director of Ai ltd said: "We offer a full creative design and build for advertisers looking to go into tablets, and often use their existing assets and build new creative for them. We've built iPad-specific ads for Audi, American Express, Toyota, Tag Heuer and Virgin America."

Industria had a "soft launch" last Friday. Issue one is available to download for free, and issue two is expected in the third week of March. The monthly title will be paid-for, but the price has not yet been set.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Lost in translation: when brand taglines don't travel

Lost in translation: when brand taglines don't travel

These might be some of the most memorable brand taglines in English but when they cross oceans, they mean something entirely different. We searched the depths of the internet to find the best, or worst.

Share
Traditional TV viewers predicted to drop as mobile fuels rise in online video

Traditional TV viewers predicted to drop as mobile fuels rise in online video

Linear TV viewing figures are set to drop worldwide for the first time next year, with online video consumption set to rise by 23.3 per cent in 2015, according to a report by ZenithOptimedia.

Share
The 7 deadly sins of brand management - and how to avoid them

The 7 deadly sins of brand management - and how to avoid them

Some of the most valuable assets a firm has are the brands it has developed. Brands create identification, differentiation and value for customers and shareholders alike. By influencing customer choice, creating a loyal and passionate following as well as commanding a premium for their products and services, strong brands can be key to great business performance.

Share

Get news by email