Google bolsters finance site with real time LSE data

Google has signed a deal with the London Stock Exchange (LSE), which will allow ordinary investors real-time access to company share prices.

Google: seals deal with the London Stock Exchange
Google: seals deal with the London Stock Exchange

The licensing deal means that Google Finance users will be able to access "last-price" data, for trades on the London Stock Exchange, which previously had a 15-minute delay.

Google's finance site, which launched in 2006, aggregates finance news and offers a data service, with similar real time data from the New York Stock exchange and exchanges in China and India.

It trails rivals, which include Yahoo Finance, Dow Jones and MSN Money, with a reach of 2.5 million unique visitors globally in January 2012, according to comScore data.

In the UK it received 47,000 unique visitors for the month.

Yahoo is the largest finance property on the web according to comScore, and in January this year received 72.3m unique visitors globally and 2.9 million in the UK data.

It is understood the deal is not exclusive with Google and the data could be extended to other providers.

Maxim Edelman, strategic partnerships at Google, said: "The addition of real-time quotes from the London Stock Exchange and Borsa Italiana will enable our users to better monitor market changes, manage their portfolios and track economic and financial developments in Europe."

In October last year, AOL relaunched its personal finance offering as AOL Money, replacing its WalletPop and DailyFinance site.

Follow Sarah Shearman on Twitter @Shearmans

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email