The Sun on Sunday sets 50p intro price

The Sun on Sunday is set to debut with a promotional cover price of 50p on Sunday, hoping to lure in readers by being half the regular cover price of its red-top rivals.

The Sun: set to get Sunday stable mate
The Sun: set to get Sunday stable mate

News International is expected to make a formal announcement on its pricing strategy on Thursday, but industry sources have been informed by the publisher that the first issue's cover price will be 50p.

The regular cover price will be £1, the same as the price point of The News of the World before its closure last year.

News International has been keeping the cover price of The Sun on Sunday under close guard, as it does not want to alert its rivals to its promotional and advertising support for the title ahead of this weekend's launch.

Sources expect the paper to run with the promotional 50p cover price for a number of weeks. In comparison, The Mail on Sunday is priced at £1.50, while The People, The Sunday Mirror, Daily Star Sunday are all priced at £1.

The People and The Sunday Mirror are expected to cut their cover prices this weekend but sources have told Media Week that the Mail on Sunday will not.

News International would not confirm its cover price plans for The Sun on Sunday.

Follow John Reynolds on Twitter @johnreynolds10

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Elgin Marbles campaigners launch provocative outdoor ad in London

Elgin Marbles campaigners launch provocative outdoor ad in London

Lobbying efforts to persuade the British Museum to "return" the Elgin Marbles to Greece have taken a surprising turn.

Share
The New Day: media agencies' view on paper's closure

The New Day: media agencies' view on paper's closure

Trinity Mirror's "ambitious" and "bold" decision to launch The New Day in a declining print market was not backed up with enough resources and suffered from a lack of digital engagement, media agencies have told Campaign.

Share
Northern & Shell turns to comScore to boost audience reach claims

Northern & Shell turns to comScore to boost audience reach claims

The owner of the Daily Express, OK! and The Health Lottery claims its online content is twice as likely to reach its target audience than the average website after commissioning independent research from comScore.

Share

Get news by email