VIDEO: Public reaction to The Sun on Sunday

With the launch of the Sunday edition of The Sun due this weekend, Media Week asked tabloid newspaper readers if they would buy the new red top and whether they thought it will be a success.

Media Week took to the street of Hammersmith in London to gather public reaction to News International's (NI) announced launch of the new paper.

While there was still a sense of negativity among some people towards News International and tabloids in general, with the phone-hacking scandal being mentioned as one reason for the sentiment, those who were already tabloid readers were supportive of the launch.

One woman said: "There was a gap in the market and this is probably the right thing for their [NI] gap in the market. It wouldn't be my first choice. I've probably grown out of the News of the World scene".

An 18-year-old media student added: "It will sell well because of the controversy behind the last paper. But I think people will just buy it for the sheer fact of the popularity and it will become a trend."

Advertisers including Tesco, Ford, Morrisons and News Corporation-owned Sky have already pledged their support for the Sunday title, as has WPP's chief executive Sir Martin Sorrell.

NI has said The Sun on Sunday will have a greater "family feel" than the Saturday edition of The Sun.

Media agencies have put forward their support for the title. David Mulrenan, head of press at ZenithOptimedia said: "It was always going to happen, it was just a question of when it was going to happen."

A major marketing push is expected in the coming weeks.

Video produced by Sarah Johnson and Ben Hall.

Follow the producers on Twitter @BRproducers

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

The Thinkbox TV Planning Awards - video
[Sponsored feature]

The Thinkbox TV Planning Awards - video

Watch the video from the Thinkbox TV Planning Awards, held in association with Campaign and Media Week, where PHD and Drum stole the show.

Share
Facebook confirms 'monetisation test' for media contributors

Facebook confirms 'monetisation test' for media contributors

Facebook has confirmed plans to offer video contributors a share of advertising revenues generated around posts, in a move that will increase competition with Google's YouTube.

Share
Wimbledon online game makes data entry fun

Wimbledon online game makes data entry fun

#MakeTheTeam by OgilvyOne UK gives tennis fans a glimpse of life as an IBM data capturer.

Share

Get news by email