Arena Media wins Estrella Damm account

Wells & Young's has appointed Arena Media to handle UK planning and buying for Spanish lager brand Estrella Damm, after a pitch.

Estrella Damm: Arena Media appointed to lager brand's UK media business
Estrella Damm: Arena Media appointed to lager brand's UK media business

Target Media was the incumbent on the account.

The brand ran a cinema ad last summer, which was later banned by the Advertising Standards Authority on the grounds that it could encourage drinking and swimming.

Chris Lewis, marketing director at Wells and Young's, said: "Estrella Damm has real momentum, with a growing presence and reputation in the UK.

"Arena Media have already worked with the brand in Barcelona, so the team can provide great insight and experience to the UK market."

Pedro Avery, chief investment officer at Arena Media, said: "Our consumer and behavioural insights into the motivations of their target market gave Wells and Young's the confidence that we were the right partner to drive future sales."

Arena's other clients include Eurostar, Dominos Pizza, Hewlett Packard and mobile network 3.


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Embrace the passion of sports viewers this summer

Embrace the passion of sports viewers this summer

We're set for an outstanding summer of sport, and among those waiting in anticipation is John Litster, managing director of Sky Media.

Share
Beacons installed on 500 London buses by Exterion Media

Beacons installed on 500 London buses by Exterion Media

The technology will allow brands to deliver contextual messages through their own apps to commuters.

Share
Havas Media wins Ubisoft's £16m media business

Havas Media wins Ubisoft's £16m media business

Havas Media has won the £16 million media planning and buying business for interactive entertainment firm Ubisoft, previously handled by Maxus.

Share

Get news by email