Channel 4 hires Hearst's Matt Salmon as head of agency sales

Channel 4 has appointed Matt Salmon, group commercial director at Hearst Magazines UK, as head of agency sales.

Matt Salmon: appointed head of agency sales at Channel 4
Matt Salmon: appointed head of agency sales at Channel 4

Salmon will be responsible for the relationships, output and revenue for half of Channel 4's agencies and clients, and he will lead a 50-strong division across three agency teams.

He will report to Jonathan Allan, sales director of Channel 4 and will work alongside Channel 4's other head of agency sales Damon Lafford, who is currently on gardening leave from BSkyB.

Allan created the two positions of head of agency sales as part of the restructure announced last year. The internal appointments, including Rob Ramsay and Steve Alexander as partnership and trading leads and six agency principals, were confirmed last week.

Salmon became group commercial director at the newly formed Hearst Magazines UK in September 2011, after The National Magazine Company's parent, Hearst, bought Hachette Filipacchi UK as part of the international business of Lagardère for €651m (£559m).

Over the past four months, Salmon has been working on a restructure of the combined sales teams at Hearst and, in the first stage of the process in October, he created nine sales director roles, which have complete ownership of all the brands within their group.

As group commercial director at NatMag from October 2010, Salmon was responsible for advertising strategies across the portfolio and charged with centralising commercial operations across more than 20 magazines.

He was previously group publishing director for magazines Prima, Prima Baby, You & Your Wedding and Cosmopolitan Bride.

There have been major changes at Hearst in the past six months and, in January, Immediate Media, the new home of BBC Magazines, bought its You & Your Wedding and Prima Baby & Pregnancy magazines.

Channel 4 was unavailable for comment.

Follow Maisie McCabe on Twitter @MaisieMcCabe


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Campaign's top 20 most read news in July

Campaign's top 20 most read news in July

Take a look at Campaign's top 20 most read news stories in July, which you might have missed.

Share
Red Bull takes to the skies in stop-motion cardboard plane Vine

Red Bull takes to the skies in stop-motion cardboard plane Vine

Red Bull promotes its air race as Marketing, with the help of social video experts Unruly, showcases three must-watch branded Vines.

Share
Public's favourite works of art return to the streets

Public's favourite works of art return to the streets

Art Everywhere is back, putting great pieces on a truly public display via a combination of new technology and outdoor media's intrinsic potency, Richard Morris says.

Share

Get news by email