Microsoft hires Mandeep Mason to head up EMEA mobile ad sales

Microsoft has appointed Mandeep Mason, sales director at Nokia-owned Navteq, as director of mobile advertising sales for EMEA, to "refine" the company's mobile strategy and expand its revenue streams.

Mandeep Mason: takes up mobile role at Microsoft
Mandeep Mason: takes up mobile role at Microsoft

Mason will be responsible for developing Microsoft's mobile advertising proposition across products including MSN Mobile, Windows Messenger and Windows Phone Network, as well as in-app ads and adverting on Skype mobile.

He replaces Paul Lyonette, who left Microsoft last August to join YuMe, the mobile video network, as European sales director.

He has already joined the company and reports into Laurent Delaporte, vice president of Microsoft Advertising, EMEA.

Mason has worked at Nokia for nearly five years, helping develop Nokia's advertising network.

He joined in 2007, as head of UK sales for Nokia Interactive Group, which then was moved into the Nokia-owned company Navteq, where he became deputy sales director in 2010.

Prior to Nokia he worked at Refresh Mobile and MindMatics UK.

There have also been recent changes to Microsoft's UK mobile sales team, with Nik Dewar promoted to head of mobile sales in December last year.

Last year the internet and technology giant underwent a global reorganisation of the business.

As part of the UK restructure, Andy Hart was appointed to head up the enlarged Advertising and Online division in July, while Ashley Highfield, former managing director of the now defunct consumer and online division departed shortly after to join Johnston Press.

Follow Sarah Shearman on Twitter @Shearmans

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email