MEC appoints Jide Sobo to head of mobile role

MEC has hired former Media Brands mobile strategist Jide Sobo as its head of mobile.

Jide Sobo: appointed head of  mobile at MEC
Jide Sobo: appointed head of mobile at MEC

Sobo will be tasked with driving the growth of the mobile channel at MEC, taking over responsibilities previously held by emerging platforms director Mark Brennan, who has left to become head of mobile at Carat.

Sobo will report to Justin Taylor, managing director of MEC's digital operations.

The agency is also bolstering its social and digital capabilities with the hires of Emma Ellis and James Graver.

Ellis has been hired as social insight director, joining from MPG where she was digital research director.

She will be responsible for bridging the gap between the social media, analytics and insight teams, in order to further integrate social into the planning process.

Graver will work as a digital strategist on the Danone and Wilkinson Sword accounts, having previously been an ideation strategist at UM London since 2007.

Justin Taylor, digital managing director at MEC, said: "They are top talent and their complementary expertise will be a great addition to our experience in the areas when clients are seeking leadership, namely insight, social, strategy and mobile."

Follow Matthew Chapman at @mattchapmanUK

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Pamco names Jan Gooding as chair and appoints Ipsos Mori for new measurement service

Pamco names Jan Gooding as chair and appoints Ipsos Mori for new measurement service

The newly created Publishers Audience Measurement Company, Pamco, has announced that Jan Gooding, the group brand director at insurance company Aviva, is joining as chair of the organisation.

Share
Maxus brings in ZenithOptimedia's Symons as head of talent

Maxus brings in ZenithOptimedia's Symons as head of talent

Maxus has appointed Rudi Symons as its first EMEA head of talent and culture.

Share
Most people do not know how UK newspapers are funded by advertising, reveals study

Most people do not know how UK newspapers are funded by advertising, reveals study

Consumers underestimate the contribution that advertising revenue has in funding high quality editorial, research from video advertising specialist Teads has found.

Share

Get news by email