Hearst-Rodale harnesses Apple Newsstand to sample print launch

Hearst-Rodale is using Apple's Newsstand for a digital sampling drive for its new UK print launch, Women's Health, which will feature 30 ad pages.

Women's Health: launch issue
Women's Health: launch issue

Women’s Health goes on sale on Wednesday (8 February) for £3.60, with a print run of 200,000, also supported by a press campaign, retail promotion and ads in Hearst Magazines UK’s print and digital properties.

The digital sampler will be available from tomorrow (4 February) on Apple’s Newsstand magazine showcase, with the number of free downloads limited to 300,000.

The sampler will appear in the Newsstand apps for Runner’s World, Company, Cosmo, Reveal and Red magazines, all published by Hearst or Hearst-Rodale.

However, Hearst-Rodale is not the first publisher to combine Newsstand and print for a new brand; in November Future launched its new Nikon photography magazine N-Photo on both platforms.

A quarterly companion to Men’s Health, Women’s Health is the first launch out of Hearst Magazines UK (formed by last year’s Natmag/Hachette merger) since Cosmo on Campus in October 2010.

The ad team has netted 30 pages of ads for the 140-page debut issue, which features actress Kate Beckinsale on the cover and promises ‘a flat sexy stomach in 15 minutes’ and ’12 ways to sleep easy tonight’.

Advertisers include Lancome, Dior, Hugo Boss, Clarins, Max Factor and Olay.

The sampler also features seven pages of ads, including Lancome and Dior, among its 25 pages.

In the physical world, Women’s Health will be positioned on newsstands in the women’s lifestyle sector alongside titles such as Cosmopolitan, Glamour and Marie Claire.

Alun Williams, group publishing director at Hearst-Rodale UK, said: "Lively, fun and provocative, the Women’s Health brand addresses 360 degrees of life for the new generation of contemporary, confident, ambitious women.

"We are committed to growing our portfolio in the UK, and following its unprecedented success worldwide, Women’s Health is the natural next step for our business.

Hearst-Rodale is a 50/50 venture between Hearst Magazines UK and US publishers Rodale.

Women's Health is already published in the US, Australia, South Africa, Germany, Brazil, China, Mexico, Argentina, Chile, Philippines, Russia, Thailand and Turkey.

Launches are also planned for the next year in Vietnam, Indonesia, India, Poland, France, Spain and the Netherlands.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Digital surge drives UK advertising's fastest growth for four years

Digital surge drives UK advertising's fastest growth for four years

UK advertising spend grew last year at its highest rate since 2010 and is forecast to exceed £20 billion next year, according to a report released today.

Share
AOL appoints Alex Macnamara to lead multiagency sales

AOL appoints Alex Macnamara to lead multiagency sales

AOL has hired Alex Macnamara, the managing director of Tremor Video, for its newly created role of head of multiagency sales in London.

Share
European free-to-air commercial TV adspend in decline

European free-to-air commercial TV adspend in decline

Free-to-air commercial TV in Europe is experiencing a decline in adspend with fewer young people tuning in and greater competition from Pay TV broadcasters, according to Enders Analysis.

Share

Get news by email