Madonna video to premiere on Clear Channel screens in world capitals

Madonna's 'Give Me All Your Luvin' music video will premiere at 2pm UK time today (3 February) on Clear Channel billboards in London's Piccadilly Circus, Times Square in New York and La Defense in Paris.

Madonna: premiers 'give me all your luvin' on Clear Channel screens around the world
Madonna: premiers 'give me all your luvin' on Clear Channel screens around the world

'Give Me All Your Luvin', which features female singers M.I.A. and Nicki Minaj, will simultaneously premiere across Clear Channel's various media outlets, including its satellite and terrestrial radio stations in the US, as well as its billboards.

At 2pm today (9am Eastern Time), the full video will be shown on the Clear Channel screen at Piccadilly Circus as well as its entire digital Play network, at the same time as on digital screens across the US, France, Spain, Sweden, Norway, Singapore, Belgium and Finland.

In the UK, the song will premiere at the same time on Global Radio's Capital FM network of stations, through a partnership with Clear Channel.

The music video includes a bar scene that features Smirnoff vodka as the drink of choice, in a product placement deal with Diageo.

Madonna is set to perform at the Super Bowl, the biggest event in the American TV calendar, on Sunday.

Matthew Dearden, chief executive, Clear Channel UK, said: "The global launch of Madonna's new video using out-of-home combined with radio advertising is a ground breaking moment for the industry.

"Clear Channel has been passionately promoting the possibilities the medium can offer and we are very proud to have worked with Madonna's team to deliver a globally synchronised launch, using landmark digital sites across our network. 

"This launch perfectly demonstrates the flexibility of the medium and the power that out-of-home advertising has in helping clients promote their brands."

 Follow Maisie McCabe on Twitter @MaisieMcCabe


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Vizeum wins £60m Burger King European media business

Vizeum wins £60m Burger King European media business

Burger King, the fast-food chain, has appointed Vizeum to handle its consolidated European media planning and buying account, estimated to be worth €74 million (£58.7 million).

Share
MPs label Twitter and Facebook T&Cs 'more complex than Shakespeare'

MPs label Twitter and Facebook T&Cs 'more complex than Shakespeare'

A group of MPs has demanded that social media sites make their terms and conditions clearer, arguing that their complexity means consumers unknowingly sign away use of their personal data.

Share
Williams promoted at ITV as Hazlitt departs

Williams promoted at ITV as Hazlitt departs

ITV has promoted Kelly Williams, the group commercial sales director, to managing director of commercial, as Fru Hazlitt steps down.

Share

Get news by email