Google rejigs sales after Daisley departure

Google's UK advertising sales team has been reshuffled in the wake of Bruce Daisley, director of YouTube and display, leaving last year to join Twitter.

Google: revamps its sales operations following Bruce Daisley's exit
Google: revamps its sales operations following Bruce Daisley's exit

In January, the company reshuffled roles and reporting lines as part of its strategy to make sales across its media solutions, including display, mobile, commerce, social and search, more cross-platform focused.

Daisley's former role has not been retained, and his responsibilities have been spread across the team.

Kevin Mathers, formerly leader, technology, has taken the new role of head of media solutions and will assume many of Daisley's responsibilities.

It is not known what other roles have been affected by the reshuffle and Google declined to reveal details.

Google's increased focus on cross-platform sales comes ahead of a major change to the company's privacy policy in March, which will cover the majority of its products, with the aim of making advertising more relevant to users.

According Google's most recent financial results, its UK revenues were $1.06bn (£684.49bn) for the last three months of 2011, up 20.7% year on year, and they represented 10% of all revenue during the quarter.

Follow Sarah Shearman on Twitter @Shearmans

 


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Twitter video: what marketers need to know

Twitter video: what marketers need to know

The roll-out of Twitter video is a positive move to further improve user experience, writes Andy Pringle, head of performance media, Performics UK, part of the ZenithOptimedia Group.

Share
'Too vague' Google forced to review data privacy policy

'Too vague' Google forced to review data privacy policy

The office of the Information Commissioner (ICO) has forced Google to review its privacy policy and improve the way it communicates to customers how it uses data.

Share
Tony Vickers service of thanksgiving on 23 February

Tony Vickers service of thanksgiving on 23 February

A service of thanksgiving for Tony Vickers, the former managing director of sales and marketing at BSkyB and sales chief at TV-am, will be held on Monday 23 February.

Share

Get news by email