Mindshare appoints Adams to bolster digital offering

Mindshare aims to boost its digital output with the recruitment of Nick Adams, who is returning to the WPP-owned agency after three years at rival Aegis.

Nick Adams: returns to Mindshare as head of digital development
Nick Adams: returns to Mindshare as head of digital development

Adams is joining Mindshare in the new role of head of digital development, working in its London office.

He will work alongside Mindshare's digital executives, as the agency bids to strengthen its offering with existing clients and new business.

Part of Adam's remit will be to build new digital teams to exploit emerging opportunities in gaming, mobile digital outdoor and location-based media.

Adams joined Aegis in 2009 as digital planning director, working on the Adidas and Nokia accounts. He then worked as integrated planning director, working on adidas, ASOS and Swatch.

Prior to his time at Aegis, Adams was at Mindshare for the three years, holding the role of business director and working with clients including Nike, ITV and News International.

Adams will report to Mark Creighton, Mindshare chief operating officer.

Follow John Reynolds on Twitter @johnreynolds10

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch: Clear Channel's William Eccleshare on outdoor innovation

Watch: Clear Channel's William Eccleshare on outdoor innovation

William Eccleshare, the chairman and chief executive officer of Clear Channel International, spoke to Maisie McCabe in Cannes last week about the most innovative market for outdoor advertising.

Share
The Independent halves annual losses to £4.6m

The Independent halves annual losses to £4.6m

The Independent has halved its trading loss in its last financial year, attributed to increased revenues generated by its digital operation and offshoot i, and cost-savings in production.

Share
Cannes TV: "No more silos of digital and television"
[Sponsored feature]

Cannes TV: "No more silos of digital and television"

Dan Ackerman, head of AOL Platforms explains why programmatic TV advertising is different - and what the future holds

Share

Get news by email