Mindshare appoints Adams to bolster digital offering

Mindshare aims to boost its digital output with the recruitment of Nick Adams, who is returning to the WPP-owned agency after three years at rival Aegis.

Nick Adams: returns to Mindshare as head of digital development
Nick Adams: returns to Mindshare as head of digital development

Adams is joining Mindshare in the new role of head of digital development, working in its London office.

He will work alongside Mindshare's digital executives, as the agency bids to strengthen its offering with existing clients and new business.

Part of Adam's remit will be to build new digital teams to exploit emerging opportunities in gaming, mobile digital outdoor and location-based media.

Adams joined Aegis in 2009 as digital planning director, working on the Adidas and Nokia accounts. He then worked as integrated planning director, working on adidas, ASOS and Swatch.

Prior to his time at Aegis, Adams was at Mindshare for the three years, holding the role of business director and working with clients including Nike, ITV and News International.

Adams will report to Mark Creighton, Mindshare chief operating officer.

Follow John Reynolds on Twitter @johnreynolds10

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email