Future appoints Keith Walker to boost entertainment revenues

Future has hired IPC's Keith Walker in the new role of head of audience development for its games and film online properties.

Total Film: Keith Walker joins Future's online product
Total Film: Keith Walker joins Future's online product

Walker, currently editor of Nuts.co.uk and Mousebreaker.com, will join Future on 1 April.

He has more than 13 years' digital experience and during his time at IPC has taken Nuts.co.uk from number three to number one in the men's lifestyle market.

Walker will be tasked with developing and delivering strategy to drive online traffic and revenue, reporting directly to group publishing director Simon Maxwell and working closely with Future's US operation.

He will work across Future's digital Entertainment portfolio, which comprises multi-media brands such as CVG, Games Radar, Total Film, Edge and PC Gamer.

Walker said: "I have a clear vision of where Future can expand and grow its already really impressive audience reach of games and film enthusiasts. I can't wait to get started."

Maxwell said: "Keith's experience in driving site performance, coupled with his deep understanding of the young male audience make him an ideal appointment as we look to continue to build our brands on a global scale.

"This move highlights our focus on driving further significant growth of our digital brands alongside our extensive offering of print, tablet and on console business."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

England cricket team's demise holds a warning for adland

England cricket team's demise holds a warning for adland

The complete and shambolic failure of the England Cricket Team in Australia during the World Cup provides a stark warning for advertisers and their agencies, says Andrew Lloyd, managing partner of planning at Vizeum.

Share
Eclipses, moon shots and giant outdoor leaps

Eclipses, moon shots and giant outdoor leaps

The outdoor industry ran an ambitious real-time Oreo campaign during the solar eclipse in March. Richard Simkins, innovation director at Talon, reports back on the cosmic lessons learned.

Share
Which brand won April Fool's Day?

Which brand won April Fool's Day?

Today's 18:05 wants to know which brand prank ticked your fancy.

Share

Get news by email