Telegraph prepares for London 2012 adspend lift with Allen appointment

Telegraph Media Group has appointed agency manager Mike Allen to the new role head of Olympic sales in the lead-up to London 2012.

Mike Allen: appointed head of Olympic sales at Telegraph Media Group
Mike Allen: appointed head of Olympic sales at Telegraph Media Group

Allen, who joined TMG in 2008, will now focus on Olympics display ad sales across all of TMG's print and digital products, as the publisher hopes to wrestle adspend away from its rivals.

The move follows News International having to alter its exclusive deal with Visa around the Olympics, following the closure of the News of the World last summer.

Allen will focus on commercial opportunities for clients and agencies, and will continue to report to Matthew Watkins, sales director, print.

He previously headed up the Towry/Classic FM campaign in 2010, which won gold at the Sony Awards and at the Media Week Awards in 2011.

Watkins said: "The Olympics is the perfect time for TMG to establish itself as world-class in the provision of Olympic content across our platforms.

"This represents a significant opportunity across all of our platforms to work with a range of brands wishing to access a local and international audience. Mike has a proven track record at TMG and we are confident that his skills, knowledge of the industry and his well-established business relationships will make this a success."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Lost in translation: when brand taglines don't travel

Lost in translation: when brand taglines don't travel

These might be some of the most memorable brand taglines in English but when they cross oceans, they mean something entirely different. We searched the depths of the internet to find the best, or worst.

Share
Traditional TV viewers predicted to drop as mobile fuels rise in online video

Traditional TV viewers predicted to drop as mobile fuels rise in online video

Linear TV viewing figures are set to drop worldwide for the first time next year, with online video consumption set to rise by 23.3 per cent in 2015, according to a report by ZenithOptimedia.

Share
The 7 deadly sins of brand management - and how to avoid them

The 7 deadly sins of brand management - and how to avoid them

Some of the most valuable assets a firm has are the brands it has developed. Brands create identification, differentiation and value for customers and shareholders alike. By influencing customer choice, creating a loyal and passionate following as well as commanding a premium for their products and services, strong brands can be key to great business performance.

Share

Get news by email