Telegraph prepares for London 2012 adspend lift with Allen appointment

Telegraph Media Group has appointed agency manager Mike Allen to the new role head of Olympic sales in the lead-up to London 2012.

Mike Allen: appointed head of Olympic sales at Telegraph Media Group
Mike Allen: appointed head of Olympic sales at Telegraph Media Group

Allen, who joined TMG in 2008, will now focus on Olympics display ad sales across all of TMG's print and digital products, as the publisher hopes to wrestle adspend away from its rivals.

The move follows News International having to alter its exclusive deal with Visa around the Olympics, following the closure of the News of the World last summer.

Allen will focus on commercial opportunities for clients and agencies, and will continue to report to Matthew Watkins, sales director, print.

He previously headed up the Towry/Classic FM campaign in 2010, which won gold at the Sony Awards and at the Media Week Awards in 2011.

Watkins said: "The Olympics is the perfect time for TMG to establish itself as world-class in the provision of Olympic content across our platforms.

"This represents a significant opportunity across all of our platforms to work with a range of brands wishing to access a local and international audience. Mike has a proven track record at TMG and we are confident that his skills, knowledge of the industry and his well-established business relationships will make this a success."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Digital out of home: navigating the revolution of the oldest medium

Digital out of home: navigating the revolution of the oldest medium

Drawing on market trends from outdoor's second-quarter results, Primesight's Chris Forrester warns against an industry eating itself.

Share
My Media Week: Simon Kilby

My Media Week: Simon Kilby

This week, Simon Kilby, head of marketplace, Bauer Media, readies the national launch of Magic on DAB and celebrates future change at Bauer Radio's annual conference, with dire consequences the next day.

Share
Piers Morgan becomes editor-at-large of MailOnline US

Piers Morgan becomes editor-at-large of MailOnline US

Piers Morgan, formerly of CNN and Trinity Mirror, has been appointed editor-at-large of MailOnline's US operation.

Share

Get news by email