Telegraph prepares for London 2012 adspend lift with Allen appointment

Telegraph Media Group has appointed agency manager Mike Allen to the new role head of Olympic sales in the lead-up to London 2012.

Mike Allen: appointed head of Olympic sales at Telegraph Media Group
Mike Allen: appointed head of Olympic sales at Telegraph Media Group

Allen, who joined TMG in 2008, will now focus on Olympics display ad sales across all of TMG's print and digital products, as the publisher hopes to wrestle adspend away from its rivals.

The move follows News International having to alter its exclusive deal with Visa around the Olympics, following the closure of the News of the World last summer.

Allen will focus on commercial opportunities for clients and agencies, and will continue to report to Matthew Watkins, sales director, print.

He previously headed up the Towry/Classic FM campaign in 2010, which won gold at the Sony Awards and at the Media Week Awards in 2011.

Watkins said: "The Olympics is the perfect time for TMG to establish itself as world-class in the provision of Olympic content across our platforms.

"This represents a significant opportunity across all of our platforms to work with a range of brands wishing to access a local and international audience. Mike has a proven track record at TMG and we are confident that his skills, knowledge of the industry and his well-established business relationships will make this a success."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

The end of digital doom-mongering is nigh... or is it?

The end of digital doom-mongering is nigh... or is it?

Digital prophets calling the doom of the old world are well past their sell-by date, says Mark Barber, planning director at the Radio Advertising Bureau.

Share
Mindshare's huddle: next generation technology and powering dreams

Mindshare's huddle: next generation technology and powering dreams

It's hard not to get caught up in the sheer 'wow' factor of Mindshare's annual huddle day, says Immediate Media's Toby Hicks.

Share
In pictures: Campaign Media Awards 2014

In pictures: Campaign Media Awards 2014

More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.

Share

Get news by email