Outdoor Plus brings The Spire to West London

Nike and BMW are among the first advertisers on The Spire, a 20 metre-high digital outdoor advertising structure launched by Outdoor Plus on the A40 Western Avenue this week.

The Spire: Outdoor Plus brings the format to West London
The Spire: Outdoor Plus brings the format to West London

The Spire offers advertisers access to a dedicated commuter and business audience – balanced male: female and 60% ABC1 – targeting both inbound and outbound traffic from West to Central London.

It can deliver more than 1.8 million impacts over a two-week campaign and is sold as four 10-second slots in a 40-second loop.

New creative can be uploaded within minutes and there are few restrictions in terms of campaign duration.

Grant Branfoot, sales director at Outdoor Plus, said: "Being the fastest growing sector in the Outdoor marketplace, we are excited with the new opportunity we are bringing to the outdoor market.

"The potential for advertisers is vast and through the addition of The Spire to our expanding digital portfolio, we believe we can help advertisers truly exploit the immediacy, the creative possibilities and the opportunity for highly targeted messaging which is associated with large format outdoor digital screens."

Outdoor Plus already has large format digital inventory which includes The Eye in Holborn and the Euston Road Underpass screens.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Newspaper ABCs: Digital figures for August 2014

Newspaper ABCs: Digital figures for August 2014

Mail Online continues to lead the websites for the UK's national newspapers, with more than 113 million unique browsers in August, the biggest risers year on year are sites for the Metro (175%) and the Mirror (99%).

Share
Trinity Mirror's Wildman poaches Yahoo's Piers North

Trinity Mirror's Wildman poaches Yahoo's Piers North

Trinity Mirror has poached Piers North from Yahoo to take the new role of digital strategy director at the national and regional newspaper publisher.

Share
Starcom MediaVest appoints Sue Frogley as global commercial director

Starcom MediaVest appoints Sue Frogley as global commercial director

Starcom MediaVest Group has appointed Sue Frogley to the newly created role of global commercial director.

Share

Get news by email