Indy revamp hooks online readers

The Independent online's recent refresh appears to have paid dividends, scoring the website a 10% uplift in average daily users, which made it the only national newspaper website to record an increase between November and December, according to ABC data.

The Independent: 2011 redesign boosts online figures
The Independent: 2011 redesign boosts online figures

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Average daily traffic to Independent Online hit 758,524 in December, up 10.56% on the previous month.

The Independent  made a concerted effort to overhaul its digital offering late last year, redesigning the site, which now carries a bold red masthead, like its printed companion and launching a paywall for non-UK readers and an iPad app.

Despite the uplift, independent.co.uk remains a minnow compared to the big cats of national newspaper websites.

But December proved a tough month for the big cats, with guardian.co.uk the biggest faller, shedding over 20% of its average daily users to 2,937,070.

MailOnline, which is the world's largest English-language newspaper according to ComcScore, fell back over 5% to 4,8838,140, according to ABC.

Telegraph Online, the third biggest national newspaper website, fell back 8.16% to 2,156,001 average daily users in December.

News International's Sun Online fell back over 10% to 1,339,077 average daily users.

League Tables
ABCe results December 2011
  December Month/month Year/year December
Online title Glibal Daily Ave Daily % change Daily % change UK monthly total
guardian.co.uk  1,626,788 -20.61 31.45 N/A
MailOnline  2,802,486 -5.03 N/A 84,172,568
Metro  N/A -7.45 N/A 8,226,791
Mirror Group Digital  N/A -4.23 44.19 16,311,555
standard.co.uk  N//A -18.37 N/A 3,199,013
Telegraph  N/A -8.16 36.17 42,699,603
The Independent  N/A 10.56 50.35 15,833,084
The Sun  19,158 -10.44 N/A 22,132,021
www.insurancetimes.co.uk  N/A N/A N/A N/A

Follow John Reynolds on Twitter @johnreynolds10

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