Indy revamp hooks online readers

The Independent online's recent refresh appears to have paid dividends, scoring the website a 10% uplift in average daily users, which made it the only national newspaper website to record an increase between November and December, according to ABC data.

The Independent: 2011 redesign boosts online figures
The Independent: 2011 redesign boosts online figures

Skip to table

Average daily traffic to Independent Online hit 758,524 in December, up 10.56% on the previous month.

The Independent  made a concerted effort to overhaul its digital offering late last year, redesigning the site, which now carries a bold red masthead, like its printed companion and launching a paywall for non-UK readers and an iPad app.

Despite the uplift, independent.co.uk remains a minnow compared to the big cats of national newspaper websites.

But December proved a tough month for the big cats, with guardian.co.uk the biggest faller, shedding over 20% of its average daily users to 2,937,070.

MailOnline, which is the world's largest English-language newspaper according to ComcScore, fell back over 5% to 4,8838,140, according to ABC.

Telegraph Online, the third biggest national newspaper website, fell back 8.16% to 2,156,001 average daily users in December.

News International's Sun Online fell back over 10% to 1,339,077 average daily users.

League Tables
ABCe results December 2011
  December Month/month Year/year December
Online title Glibal Daily Ave Daily % change Daily % change UK monthly total
guardian.co.uk  1,626,788 -20.61 31.45 N/A
MailOnline  2,802,486 -5.03 N/A 84,172,568
Metro  N/A -7.45 N/A 8,226,791
Mirror Group Digital  N/A -4.23 44.19 16,311,555
standard.co.uk  N//A -18.37 N/A 3,199,013
Telegraph  N/A -8.16 36.17 42,699,603
The Independent  N/A 10.56 50.35 15,833,084
The Sun  19,158 -10.44 N/A 22,132,021
www.insurancetimes.co.uk  N/A N/A N/A N/A

Follow John Reynolds on Twitter @johnreynolds10

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Campaign Big Awards: video

Campaign Big Awards: video

Abbott Mead Vickers BBDO's Ian Pearman and Forsman & Bodenfors' Björn Engström reflect on a successful night at the Campaign Big Awards on Wednesday evening.

Share
GMG chief Andrew Miller calls on 'dominant' BBC to share content with competitors

GMG chief Andrew Miller calls on 'dominant' BBC to share content with competitors

Andrew Miller, the chief executive of Guardian Media Group, has urged the BBC to allow newspapers access to raw news feeds and to tap into its back catalogue.

Share
Media Week Awards 2014 celebrates outstanding talent and creativity

Media Week Awards 2014 celebrates outstanding talent and creativity

The UK's vibrant commercial media sector celebrated the year's best work at the Media Week Awards last night, attended by 1,400 executives from agencies, media owners, advertisers and production companies.

Share

Get news by email