Matt Jagger becomes a partner at Upfront

Matt Jagger, the former creative partner and head of branded content at Naked Communications, has joined the content agency Upfront as a director and equity partner.

Upfront: Jagger, Davies and Stanford
Upfront: Jagger, Davies and Stanford

Jagger will work on growing the agency's branded entertainment, content and talent business. At Naked, he helped to develop the Foster's Funny comedy platform and will remain a consultant on the Foster's content business in his new role.

Upfront, which was launched in 1998 by the former BBC Radio 1 DJ Gary Davies and the music industry marketer Simon Stanford, has clients including Nestlé and Associated Newspapers.

Before joining Naked in 2007, Jagger held senior positions at record companies including Universal Music.

Jagger said: "The product and talent of an agency has never been more important, so it feels like the right time to join Upfront. It really walks the walk when it comes to entertainment, branded content and promotions."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

'Customers will pay for digital content' as subscribers reach 225,000, says The Sun editor

'Customers will pay for digital content' as subscribers reach 225,000, says The Sun editor

The Sun, News UK's tabloid, has reported its number of digital subscribers has more than doubled to almost 250,000, less than 15 months after erecting a paywall around its content.

Share
7Up kicks off global campaign with urban knitting ad

7Up kicks off global campaign with urban knitting ad

7Up Free, the sugar free lemon and lime fizzy drink owned by PepsiCo, is launching a global campaign featuring people with quirky interests, like urban knitting.

Share
Financial Times promotes Jon Slade to MD of B2C products

Financial Times promotes Jon Slade to MD of B2C products

The Financial Times has internally announced commercial director Jon Slade will become managing director of its business to consumer operations.

Share

Get news by email