Matt Jagger becomes a partner at Upfront

Matt Jagger, the former creative partner and head of branded content at Naked Communications, has joined the content agency Upfront as a director and equity partner.

Upfront: Jagger, Davies and Stanford
Upfront: Jagger, Davies and Stanford

Jagger will work on growing the agency's branded entertainment, content and talent business. At Naked, he helped to develop the Foster's Funny comedy platform and will remain a consultant on the Foster's content business in his new role.

Upfront, which was launched in 1998 by the former BBC Radio 1 DJ Gary Davies and the music industry marketer Simon Stanford, has clients including Nestlé and Associated Newspapers.

Before joining Naked in 2007, Jagger held senior positions at record companies including Universal Music.

Jagger said: "The product and talent of an agency has never been more important, so it feels like the right time to join Upfront. It really walks the walk when it comes to entertainment, branded content and promotions."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Omnicom dispute to drive down Channel 5 prices in H2

Omnicom dispute to drive down Channel 5 prices in H2

Omnicom's trading dispute with Channel 5 is expected to drive down the broadcaster's prices by an estimated six per cent year on year, according to an internal Channel 5 document seen by Campaign.

Share
Aga targets city homes with cooker campaign

Aga targets city homes with cooker campaign

Aga, the British cooker brand indelibly linked with the upper-middle classes and their country homes, has released a campaign for its city oven.

Share
David Abraham MacTaggart lecture: full text

David Abraham MacTaggart lecture: full text

Read the full text of David Abraham's speech, called 'After The Gold Rush: Sustaining creative risk in UK television for the next generation', given at the Edinburgh International Television Festival.

Share

Get news by email