Matt Jagger becomes a partner at Upfront

Matt Jagger, the former creative partner and head of branded content at Naked Communications, has joined the content agency Upfront as a director and equity partner.

Upfront: Jagger, Davies and Stanford
Upfront: Jagger, Davies and Stanford

Jagger will work on growing the agency's branded entertainment, content and talent business. At Naked, he helped to develop the Foster's Funny comedy platform and will remain a consultant on the Foster's content business in his new role.

Upfront, which was launched in 1998 by the former BBC Radio 1 DJ Gary Davies and the music industry marketer Simon Stanford, has clients including Nestlé and Associated Newspapers.

Before joining Naked in 2007, Jagger held senior positions at record companies including Universal Music.

Jagger said: "The product and talent of an agency has never been more important, so it feels like the right time to join Upfront. It really walks the walk when it comes to entertainment, branded content and promotions."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

McDonald's marks 40 years with charity ad

McDonald's marks 40 years with charity ad

McDonald's UK is tonight launching the first ad in its 'Here's to What Matters' campaign, focusing on its charity work.

Share
BSkyB secures £4.9bn for Sky Europe deal

BSkyB secures £4.9bn for Sky Europe deal

BSkyB has secured a £4.9 billion deal to takeover Sky Italia and Sky Deutschland, to create Sky Europe.

Share
McCann picked to resurrect Homepride's Fred

McCann picked to resurrect Homepride's Fred

Premier Foods has picked McCann London to bring the Homepride brand mascot, Fred, back to TV advertising.

Share

Get news by email