JWT London wins Royal Caribbean International

Royal Caribbean International has appointed JWT London as its first UK advertising agency.

Royal Caribbean International: hired JWT London
Royal Caribbean International: hired JWT London

The shop triumphed in a pitch against VCCP Blue and Isobel to handle the estimated £6 million account.

JWT is the global incumbent on the business with the account run out of its New York office. Royal Caribbean had previously adapted its international campaigns to run in the UK market, but the appointment of JWT London marks the first time that it will run work specifically targeting a UK audience.

The cruise ship market has recently been hit by the sinking of the Costa Concordia, which resulted in the deaths of several passengers.

James Whitehead, the executive partner of JWT London, commented: "We're very pleased to be partnering Royal Caribbean in the UK and it's going to be a challenging year ahead."

The media account, at AMS, is not affected by the review.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Campaign Big Awards: video

Campaign Big Awards: video

Abbott Mead Vickers BBDO's Ian Pearman and Forsman & Bodenfors' Björn Engström reflect on a successful night at the Campaign Big Awards on Wednesday evening.

Share
GMG chief Andrew Miller calls on 'dominant' BBC to share content with competitors

GMG chief Andrew Miller calls on 'dominant' BBC to share content with competitors

Andrew Miller, the chief executive of Guardian Media Group, has urged the BBC to allow newspapers access to raw news feeds and to tap into its back catalogue.

Share
Media Week Awards 2014 celebrates outstanding talent and creativity

Media Week Awards 2014 celebrates outstanding talent and creativity

The UK's vibrant commercial media sector celebrated the year's best work at the Media Week Awards last night, attended by 1,400 executives from agencies, media owners, advertisers and production companies.

Share

Get news by email