News International reviews £28m agency roster

News International is putting its entire agency roster, including WCRS and CHI & Partners, on notice as part of a wide-ranging review of its marketing communications.

The Sunday Times: part of NI agency review
The Sunday Times: part of NI agency review

The embattled newspaper group is said to be keen to make savings as part of a cost-cutting drive instigated by the recently installed chief executive, Tom Mockridge.

NI, which was forced to close News of the World in July last year amid the phone-hacking scandal, is in the
process of deciding whether to throw open the review to agencies outside of its roster.

The £28 million advertising account is split between Engine’s WCRS and CHI & Partners, with the former responsible for The Sun and the latter The Times and The Sunday Times. Mindshare handles NI’s media account.

Barnaby Dawe, the outgoing marketing communications director at NI, said: "We’re not looking to consolidate our agency relationship into either CHI or Engine. With the recent restructure of our marketing department, we’re taking this opportunity to review our relationships with all our agencies on our current roster."

Dawe is leaving the company in March to join the sister News Corporation publisher HarperCollins as its chief marketing officer. NI’s chief marketing officer, Katie Vanneck-Smith, will take over the review process.

In September last year, NI created a new marketing structure split into three teams: brand marketing, acquisition and sales, and customer management.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Twitter video: what marketers need to know

Twitter video: what marketers need to know

The roll-out of Twitter video is a positive move to further improve user experience, writes Andy Pringle, head of performance media, Performics UK, part of the ZenithOptimedia Group.

Share
'Too vague' Google forced to review data privacy policy

'Too vague' Google forced to review data privacy policy

The office of the Information Commissioner (ICO) has forced Google to review its privacy policy and improve the way it communicates to customers how it uses data.

Share
Tony Vickers service of thanksgiving on 23 February

Tony Vickers service of thanksgiving on 23 February

A service of thanksgiving for Tony Vickers, the former managing director of sales and marketing at BSkyB and sales chief at TV-am, will be held on Monday 23 February.

Share

Get news by email